APAC Digital Campaign Lead – B2B Demand Gen

Businesslist; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Permanent employment

Impactful projects

Job summary

Businesslist is seeking a Digital Campaign Manager to lead end-to-end digital campaigns across APAC, aligning with regional objectives and driving measurable outcomes. You will collaborate with marketing, sales, product, and business teams to execute multi-channel initiatives and optimize ROI through data-driven insights.

The successful applicant will have a proven track record in B2B digital marketing, demand generation, and pipeline growth, with strong analytical and stakeholder management

Qualifications

• Proven experience managing B2B digital marketing campaigns.
• Lead generation, nurturing, and conversion through multi-channel campaigns.
• Excellent stakeholder management with cross-functional teams.
• Strong knowledge of digital marketing, audience targeting, channel strategy, and optimization.
• Strong analytical skills using performance data and customer insights.
• Effective communicator and project manager capable of handling multiple priorities.

Responsibilities

• Lead end-to-end digital campaign management across APAC, including strategic planning, execution, optimisation, budget oversight, and performance reporting.
• Collaborate with cross-functional stakeholders across marketing, sales, product, and business teams to ensure alignment and campaign success.
• Drive multi-channel marketing initiatives across paid media, social media, email, web, and other digital platforms to maximise reach and engagement.
• Leverage data, analytics, and customer insights to optimise campaign performance, improve ROI, and support data-driven decision-making.
• Champion continuous improvement through innovation, experimentation, and the adoption of emerging digital marketing best practices.

Skills

Lead generation

Stakeholder management

Digital marketing

Campaign optimisation

Analytical skills

Project management

Communication

Job description

Businesslist is seeking a Digital Campaign Manager to lead end-to-end digital campaigns across APAC, aligning with regional objectives and driving measurable outcomes. You will collaborate with marketing, sales, product, and business teams to execute multi-channel initiatives and optimize ROI through data-driven insights.

The successful applicant will have a proven track record in B2B digital marketing, demand generation, and pipeline growth, with strong analytical and stakeholder management