CRM Lifecycle Lead: Personalization & Growth

Marketing, Communications & Public Policy; Selangor; On-site; MYR 89,000 - 134,000; Full time

Job summary

Grab is seeking a CRM-focused professional to develop and manage lifecycle campaigns across email, SMS, push, and in-app messaging. You will define audiences, content strategies, and user journeys to drive growth and retention across SEA markets.

The role reports to the CRM Manager and is based on-site in Petaling Jaya. You will collaborate with Data Science, regional marketing, and product teams to analyze results, identify opportunities, and scale CRM initiatives with a customer-centric

Qualifications

• Experience owning CRM lifecycle campaigns across multiple channels.
• Strong data-driven mindset with the ability to interpret analytics.
• Excellent cross-functional collaboration with marketing, data science, and product teams.
• Based onsite in Petaling Jaya, Malaysia, with ability to work on-site.

Responsibilities

• Take end-to-end ownership of CRM lifecycle campaigns, including defining target audiences, content strategy, and user journeys, across channels (email, SMS, Push, In-App).
• Champion a personalized, one-to-one communication approach using segmentation and customer insights.
• Collaborate with Data Science to launch and maintain live campaigns and analyze results.
• Identify growth opportunities with regional/local marketing teams and support new product launches.
• Act as a Subject Matter Expert for CRM, aligning with stakeholders and scaling campaigns.
• Work with Creative and Product teams to ensure on-brand, impactful communications.

Skills

CRM lifecycle campaigns

Audience targeting

Content strategy

User journeys

A/B testing

Data-driven decision making

Cross-functional collaboration

Stakeholder management

Job description

Grab is seeking a CRM-focused professional to develop and manage lifecycle campaigns across email, SMS, push, and in-app messaging. You will define audiences, content strategies, and user journeys to drive growth and retention across SEA markets.

The role reports to the CRM Manager and is based on-site in Petaling Jaya. You will collaborate with Data Science, regional marketing, and product teams to analyze results, identify opportunities, and scale CRM initiatives with a customer-centric