APAC Performance Marketing Manager — B2B Lead Growth

The Sourcing King Pte Ltd; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

The Sourcing King Pte Ltd is seeking a data-driven Performance Marketing Associate Manager to own APAC paid media strategy, from planning to execution and optimization, driving high-quality traffic and SQLs for our sales teams across multiple platforms in a hybrid Kuala Lumpur-based role.

Ideal candidates bring 5+ years in performance marketing, strong B2B/B2C lead generation, and a proven ability to analyze data, optimize budgets, and collaborate with content and sales teams.

Qualifications

• At least 5 years of hands-on performance marketing experience, with a strong preference for B2B environments.
• Comprehensive knowledge of Google Ads, LinkedIn Campaign Manager, and Meta Ads.
• Advanced data analysis skills and proficiency with web analytics tools.

Responsibilities

• Campaign Strategy & Execution: Plan, launch, and manage targeted paid marketing campaigns across core digital platforms.
• B2B Lead Generation: Acquire high-value commercial leads and drive them through the funnel.
• B2C Lead Generation: Acquire high-value residential leads and drive them through the funnel.
• Budget & ROI Optimization: Manage budgets and optimize for cost-to-performance metrics.
• Audience Segmentation & A/B Testing: Develop segments and run experiments on creatives and landing pages.
• Analytics & Reporting: Analyze data and present insights with actionable recommendations.
• Cross-Functional Collaboration: Align with Content & Creative Lead and Sales teams.

Skills

Performance marketing

B2B marketing

Data analysis

Google Ads

LinkedIn Ads

Meta Ads

Tools

Google Analytics

CRM systems

Job description

The Sourcing King Pte Ltd is seeking a data-driven Performance Marketing Associate Manager to own APAC paid media strategy, from planning to execution and optimization, driving high-quality traffic and SQLs for our sales teams across multiple platforms in a hybrid Kuala Lumpur-based role.

Ideal candidates bring 5+ years in performance marketing, strong B2B/B2C lead generation, and a proven ability to analyze data, optimize budgets, and collaborate with content and sales teams.