AI-Driven CRM & Lifecycle Marketing Specialist

Atome

Malaysia

On-site

MYR 45,000 - 56,000

Full time

14 days+

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Job summary

Exabytes in Penang, Malaysia is seeking a CRM & Lifecycle Marketing Specialist to turn data into meaningful action, building smart email journeys, sharp segmentation, and AI-powered insights that keep customers engaged from their first purchase to the next upgrade.

Whether you execute with precision or lead end-to-end lifecycle strategy, you’ll join a team growing into GROW AI Exabytes' new AI-powered platform for business growth, shaping campaigns, dashboards, and customer experiences across

Qualifications

Strong written English; copy that creates desire, not just error-free writing.
Hands-on with CRM/Automation platforms like Freshsales or similar tools.
Ability to turn data into segmentation and journey improvements.
Knowledge of propensity scoring, churn prediction, and generative AI (or willingness to learn).
Prioritizes real customer needs over KPIs.

Responsibilities

EDM & Lifecycle Journeys: Build, send, and optimize email campaigns and flows.
Segmentation & Audiences: Develop customer segments to upsell and retain customers.
Data-Driven Insights: Convert CRM data into actionable strategy.
AI-Powered Lifecycle Marketing: Apply AI tools to work faster and smarter.
CRM Ownership: Maintain CRM health and reporting to keep campaigns accurate.