CRM & Lifecycle Marketing Specialist

Exabytes Network Sdn Bhd; Penang; On-site; MYR 60,000 - 90,000; Full time

Job summary

Exabytes Network Sdn Bhd in Penang, Malaysia is seeking a CRM & Lifecycle Marketing Specialist to turn data into actionable email journeys and AI-powered insights that engage customers from first purchase to next upgrade.

You’ll build campaigns, optimize segments, and own CRM health while collaborating with Sales, Product Marketing, and Management to drive growth across the Grow AI platform.

Qualifications

• Excellent written English and ability to craft compelling copy.
• Hands-on with CRM automation platforms.
• Strong data-driven segmentation and journey optimization.
• Familiarity with AI/predictive marketing concepts.
• Customer-centric mindset and business impact focus.

Responsibilities

• Build, send, and optimize email campaigns and lifecycle flows tied to goals.
• Develop customer segments including suppression logic and retargeting.
• Translate CRM/behavioral data into actionable insights for sales/marketing.
• Apply AI/predictive tools to accelerate workflows and content.
• Maintain CRM health and reporting dashboards to ensure accuracy.

Skills

Persuasive Copywriting

CRM/Automation Experience

Analytical Mindset

AI/ML Familiarity

Customer-First Thinking

Tools

Freshsales

Job description

Ready to Turn Every Customer Moment Into Growth?

Join Us as a CRM & Lifecycle Marketing Specialist!

We're looking for a customer-obsessed marketer who can turn data into meaningful action building smart email journeys, sharp segmentation, and AI-powered insights that keep customers engaged from their very first purchase to their next upgrade.

Whether you're ready to execute with precision or lead end-to-end lifecycle strategy, there's a place for you on our team as we grow into GROW AI Exabytes' new AI-powered platform for business growth.

What You’ll Do

• EDM & Lifecycle Journeys : Build, send, and optimize email campaigns and lifecycle flows tied to Campaign, Product, and Brand/Event goals
• Segmentation & Audiences : Develop customer segments (suppression logic, retargeting, lookalikes) to upsell and retain the right customers at the right time
• Data-Driven Insights : Convert CRM/behavioral data into insights that inform Sales, Management, and Product Marketing strategy
• AI-Powered Lifecycle Marketing : Apply AI/predictive tools (propensity scoring, churn prediction, generative content) to work faster and smarter
• CRM Ownership : Maintain CRM health and reporting (dashboards + ad-hoc fixes) to keep campaigns accurate

What We’re Looking For

• Persuasive Copywriting : Strong written English; copy that creates desire, not just error-free writing
• CRM/Automation Experience : Hands-on with platforms like Freshsales or similar tools
• Analytical Mindset : Comfortable turning data into segmentation/journey improvements
• AI/ML Familiarity : Knowledge of propensity scoring, churn prediction, generative AI (or willingness to learn)
• Customer-First Thinking : Prioritizes real customer needs over just hitting KPIs

This is a role for someone who wants their work to actually move the needle every EDM sent, every segment built, and every insight shared feeds directly into how we GROW, retain, and delight our customers.

Why You’ll Love It Here

• Engaging : Work across real customer data, AI tools, and cross-functional teams. No two days look the same.
• Rewarding Structure : Clear pay grade progression from Executive to Specialist, with growth tied to real ownership and impact.
• Meaningful : Your work directly shapes how thousands of customers experience our brand not just numbers on a dashboard.
• Impactful : Sit at the center of Sales, Product, and Marketing. Your insights genuinely shape strategy, not just execution.
• Fulfilling : Grow from hands-on execution to owning an end-to-end lifecycle strategy, with AI tools amplifying your impact every step of the way.

Founded in 2001, Exabytes is Southeast Asia’s leading All‑in‑one Business, Cloud, Digital and Ecommerce solutions provider. With over 20 years of experience powering over 160,000 customers worldwide, Exabytes is always hard at work in curating and collaborating with the best solutions for businesses to GROW Digital. Other than the core domain and hosting to start digitising, Exabytes is also an expert on cloud, marketing, digital, cybersecurity and enterprise solutions. Today, Exabytes has spread its wings across the region with presence in Malaysia, Singapore and Indonesia.