Hot CRM & Lifecycle Marketing Specialist

Exabytes; Malaysia; On-site; MYR 45,000 - 56,000; Full time

Job summary

Exabytes in Penang, Malaysia is seeking a CRM & Lifecycle Marketing Specialist to turn data into meaningful action, building smart email journeys, sharp segmentation, and AI-powered insights that keep customers engaged from their first purchase to the next upgrade.

Whether you execute with precision or lead end-to-end lifecycle strategy, you’ll join a team growing into GROW AI Exabytes' new AI-powered platform for business growth, shaping campaigns, dashboards, and customer experiences across

Qualifications

• Strong written English; copy that creates desire, not just error-free writing.
• Hands-on with CRM/Automation platforms like Freshsales or similar tools.
• Ability to turn data into segmentation and journey improvements.
• Knowledge of propensity scoring, churn prediction, and generative AI (or willingness to learn).
• Prioritizes real customer needs over KPIs.

Responsibilities

• EDM & Lifecycle Journeys: Build, send, and optimize email campaigns and flows.
• Segmentation & Audiences: Develop customer segments to upsell and retain customers.
• Data-Driven Insights: Convert CRM data into actionable strategy.
• AI-Powered Lifecycle Marketing: Apply AI tools to work faster and smarter.
• CRM Ownership: Maintain CRM health and reporting to keep campaigns accurate.

Skills

Persuasive Copywriting

CRM/Automation

Analytical Mindset

AI/ML Familiarity

Customer-First Thinking

Tools

Freshsales

Job description

4,000 - 5,000 per month | Full-time | MARKETING | Penang, Malaysia

Posted on 2026-09-04

Ready to Turn Every Customer Moment Into Growth?

Join Us as a CRM & Lifecycle Marketing Specialist!

We're looking for a customer-obsessed marketer who can turn data into meaningful action building smart email journeys, sharp segmentation, and AI-powered insights that keep customers engaged from their very first purchase to their next upgrade.

Whether you're ready to execute with precision or lead end-to-end lifecycle strategy, there's a place for you on our team as we grow into GROW AI Exabytes' new AI-powered platform for business growth.

What You'll Do

• EDM & Lifecycle Journeys : Build, send, and optimize email campaigns and lifecycle flows tied to Campaign, Product, and Brand/Event goals
• Segmentation & Audiences : Develop customer segments (suppression logic, retargeting, lookalikes) to upsell and retain the right customers at the right time
• Data-Driven Insights : Convert CRM/behavioral data into insights that inform Sales, Management, and Product Marketing strategy
• AI-Powered Lifecycle Marketing : Apply AI/predictive tools (propensity scoring, churn prediction, generative content) to work faster and smarter
• CRM Ownership : Maintain CRM health and reporting (dashboards + ad-hoc fixes) to keep campaigns accurate

What We're Looking For

• Persuasive Copywriting : Strong written English; copy that creates desire, not just error-free writing
• CRM/Automation Experience : Hands-on with platforms like Freshsales or similar tools
• Analytical Mindset : Comfortable turning data into segmentation/journey improvements
• AI/ML Familiarity : Knowledge of propensity scoring, churn prediction, generative AI (or willingness to learn)
• Customer-First Thinking : Prioritizes real customer needs over just hitting KPIs

This is a role for someone who wants their work to actually move the needle every EDM sent, every segment built, and every insight shared feeds directly into how we GROW, retain, and delight our customers.

Why You'll Love It Here

• Engaging : Work across real customer data, AI tools, and cross-functional teams. No two days look the same.
• Rewarding Structure : Clear pay grade progression from Executive to Specialist, with growth tied to real ownership and impact.
• Meaningful : Your work directly shapes how thousands of customers experience our brand not just numbers on a dashboard.
• Impactful : Sit at the center of Sales, Product, and Marketing. Your insights genuinely shape strategy, not just execution.
• Fulfilling : Grow from hands-on execution to owning an end-to-end lifecycle strategy, with AI tools amplifying your impact every step of the way.

Job info

Job title

Job title

CRM & Lifecycle Marketing Specialist

Salary range

Salary range

Employment type

Employment type

Full-time

Job function

Job function

Creative

Department

Department

MARKETING

Work location

Work location

Penang, Malaysia

Posted on

Posted on

2026-09-04

Company info

Exabytes

Exabytes Group of CompaniesFounded in 2001, Exabytes empowers businesses to embrace AI and accelerate digital growth with Reliable, Accessible, Scalable, and AI-driven (RASA) cloud solutions. Leveraging integrated AI tools, data analytics, and automation, We help over 160,000 businesses worldwide enhance customer experience, streamline operations, and make smarter decisions.Through our end-to-end AI Powered digital transformation solutions — AI, Biz SaaS, Cloud, Digital Marketing to E-commerce (ABCDE) — Exabytes drives success across Southeast Asia. Our mission is to empower one million businesses to GROW Digital by 2030, delivering trusted expertise and world-class solutions.