Jobs in Zapopan, Mexiko

Position Title: Senior Marketing Manager – LATAM Chocolate & Grocery Brands

Experience: Confectionery Industry, CPG or FMCG

Dept. / Function: Marketing

Location: Guadalajara, Jalisco

Languages: Advanced English – Level B2 or higher

Shape the future of chocolate and beyond across LATAM, lead the portfolio strategy, innovation, execution, advertising development, pricing and profitability of chocolate across LATAM. Lead a team of 14-16 people across Brazil, Mexico and Puerto Rico. Lead the portfolio strategy of 3 core brands across LATAM and Caribbean.

• 20% Portfolio Strategy LATAM
• 40% Mexico portfolio Strategy, execution and measurement
• 20% Brazil portfolio Strategy, execution and measurement
• 20% Exports portfolio Strategy, execution and measurement

• Define the global brand vision, purpose, and long-term strategic roadmap.
• Establish clear positioning and ensure consistency across all markets.
• Translate consumer, cultural, and market insights into winning brand strategies.
• Build and protect brand equity, ensuring alignment with corporate values and sustainability agendas.

• Own and deliver brand P&L (sales, margin, market share, profitability targets).
• Set annual and long-term brand growth targets.
• Partner with finance and sales to optimize pricing, portfolio, and mix management.
• Lead resource allocation (A&P budgets, innovation investments, media spend).

• Lead the innovation pipeline: from ideation to launch of new products, line extensions, and packaging formats.
• Ensure portfolio strategy addresses consumer needs, category trends, and competitive pressures.
• Drive sustainability and packaging innovation (critical in FMCG today).

• Champion consumer centricity: ensure decisions are rooted in deep consumer, shopper, and cultural understanding.
• Monitor market dynamics, category shifts, and competitive landscape to anticipate opportunities and threats.
• Use data analytics and research to drive precision in strategy and execution.

• Define brand world and communication guidelines globally.
• Partner with creative agencies to deliver breakthrough campaigns.
• Drive digital and social media strategy, content, and influencer partnerships.
• Ensure integrated brand communication across touchpoints (TV, digital, in‑store, experiential).

• Lead collaboration with R&D, Supply Chain, Finance, Sales, and local market teams.
• Provide strategic direction and brand stewardship to local marketing directors/teams.
• Build strong agency and external partnerships (creative, media, research).
• Ensure consistent brand execution across geographies while allowing local relevance.

• Lead, inspire, and develop a high-performing brand team.
• Act as a culture carrier and role model for company values.
• Mentor future marketing leaders and drive capability building in areas like digital, analytics, and innovation.

• Strategic thinker: ability to balance long-term vision with short-term execution.
• Commercial acumen: strong P&L and business management skills.
• Consumer empathy: passion for understanding people and culture.
• Creativity & innovation: ability to inspire breakthrough ideas.
• Influencing skills: navigate global matrix organizations and align diverse stakeholders.
• Leadership: proven track record of building and motivating teams.
• Agility: thrive in dynamic, fast-paced FMCG environments.

Bachelor

15 years