Trade Marketing Analyst

Fortunebrands; San Pedro Garza García; On-site; MXN 550,000 - 750,000; Full time

Job summary

Fortunebrands is seeking an Incentive Design and Administration lead to shape and run sales incentive programs aligned with commercial goals. You will design program mechanics, manage budgets, and coordinate internal teams.

This role focuses on measurement, reporting, and ensuring program execution across the sales force, with responsibilities spanning vendor coordination, events, and education.

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Business, Industrial Engineering, Economics, or a related field.
• Experience: 2 to 3 years in trade marketing, incentives, sales, or related areas (adjustable by level).
• Skills: Advanced Excel, data analysis, and strong communication.

Responsibilities

• Develop incentive program proposals aligned with commercial objectives and strategy.
• Define program mechanics, targets, eligibility rules, and payout schemes.
• Administer incentive programs through full cycle: launch, operation, settlement.

Skills

Advanced Excel

Data analysis

Organizational skills

Planning skills

Communication

Negotiation

Results orientation

Attention to detail

Multi-project management

Education

Bachelor's degree

Job description

Key Responsibilities

Incentive Design and Development

• Develop incentive program proposals aligned with commercial objectives and company strategy.
• Define program mechanics, targets, eligibility rules, and payout or recognition schemes.

Administration and Monitoring

• Administer incentive programs throughout their full cycle: launch, operation, close, and settlement.
• Analyze progress and results to identify deviations and recommend corrective actions.
• Ensure the sales force executes the programs correctly.

Measurement and Control

• Measure the performance and return of each program (target attainment, impact on sales and profitability).
• Produce reports and indicators to support decision-making.
• Weekly and Monthly KPIs for Marketing Team.

Budget Management

• Control and monitor the budget allocated to incentive programs.
• Track spend, forecast period-end results, and report variances.

Vendor Coordination

• Manage the vendors involved (rewards, platforms, logistics, events, etc.).
• Follow up on deliverables, timelines, and costs.

Communication

• Clearly communicate programs, rules, and results to the sales force and the internal teams involved.
• Coordinate with Sales, Finance and other areas to ensure alignment.

Project Management

• Plan and monitor each program as a project, with schedules, owners, and deliverables.

Event Organization

• Organize and coordinate sales force events and engagement activities (launches, recognition events, training sessions)

Education

Education: Bachelor's degree in Marketing, Business Administration, Business, Industrial Engineering, Economics, or a related field.

Experience

Experience: 2 to 3 years in trade marketing, incentives, sales, commercial analysis, or related areas (adjustable by level).

Skills

• Advanced Excel (pivot tables, advanced formulas, handling large data volumes),
• Critical thinking data analysis.
• Strong organizational and planning skills
• Planning and organizational skills
• Effective communication
• Negotiation skills
• Results-oriented mindset
• Attention to detail and ability to manage multiple projects at once