Gerente de Trade Marketing Estratégico

Placements24; Mexicali; On-site; MXN 700,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Retirement savings plan

Job summary

Placements24 in Mexicali, Baja California, MX is seeking a Strategic Trade Marketing Manager to design and execute trade marketing strategies that boost sales and brand presence at the point of purchase. You will partner with sales to drive in-store campaigns, analyze data, and optimize ROI across retail channels.

The ideal candidate has 4+ years in trade marketing or FMCG, strong analytical, presentation, and negotiation skills, and is willing to relocate to Mexicali.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• Minimum 4 years in trade marketing, brand management, or sales in FMCG.
• Proven track record of successful trade marketing campaigns.
• Strong understanding of retail environments and channel dynamics.
• Excellent analytical, problem-solving, and project management skills.

Responsibilities

• Develop and execute comprehensive trade marketing strategies aligned with brand and sales objectives.
• Analyze sales data, market trends and competitor activities to identify channel opportunities.
• Design and manage in-store promotions, POS materials, and merchandising programs.
• Collaborate with sales teams to ensure effective execution of trade programs.
• Manage trade marketing budgets and track ROI of initiatives.
• Build strong relationships with key retail partners and develop mutually beneficial programs.
• Develop reporting mechanisms to track effectiveness of trade marketing activities.
• Stay updated on trends in retail marketing and shopper behavior.

Skills

Analytical skills

Problem solving

Project management

Communication

Presentation

Negotiation

Education

Bachelor's degree in Marketing or Business Administration

Tools

Excel

PowerPoint

Retail analytics software

Job description

About the Role

Our client, a major player in the Bienes de consumo masivo (FMCG) sector, is actively seeking a Strategic Trade Marketing Manager to join their team in Mexicali, Baja California, MX . This role is instrumental in designing and implementing effective trade marketing strategies that drive sales, enhance brand presence at the point of sale, and strengthen relationships with retail partners. The ideal candidate will possess a deep understanding of the FMCG retail landscape, strong analytical skills, and proven experience in developing and executing impactful trade promotions and in-store activities. This is an essential on-site position for driving brand visibility and sales performance within the competitive Mexican market. You will be at the forefront of developing strategies that resonate with consumers at the crucial point of purchase, ensuring our client's brands stand out.

Key Responsibilities

• Develop and execute comprehensive trade marketing strategies aligned with overall brand and sales objectives.
• Analyze sales data, market trends, and competitor activities to identify opportunities for growth within retail channels.
• Design and manage in-store promotions, point-of-sale materials, and merchandising programs to maximize brand impact.
• Collaborate closely with sales teams to ensure effective execution of trade programs and provide necessary support.
• Manage trade marketing budgets, ensuring optimal allocation of resources and tracking ROI of initiatives.
• Build and maintain strong relationships with key retail partners, understanding their needs and developing mutually beneficial programs.
• Develop reporting mechanisms to track the effectiveness of trade marketing activities and provide actionable insights.
• Stay updated on the latest trends in retail marketing and shopper behavior.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in trade marketing, brand management, or sales within the Bienes de consumo masivo (FMCG) industry.
• Proven track record of developing and executing successful trade marketing campaigns.
• Strong understanding of retail environments and channel dynamics.
• Excellent analytical, problem-solving, and project management skills.
• Strong communication, presentation, and negotiation abilities.
• Proficiency in MS Office, particularly Excel and PowerPoint; experience with retail analytics software is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.
• Must be based in or willing to relocate to Mexicali, Baja California, MX .

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package including health insurance, life insurance, and a retirement savings plan. Opportunities for professional development and career advancement within a leading FMCG company are provided. Employees benefit from access to company products, ongoing training programs, and a dynamic work environment in Mexicali . The company values its employees and fosters a culture of collaboration and continuous learning.