Marketing Analyst

Confidential Careers; Puebla de Zaragoza; In loco; MXN 180.000 - 240.000; Tempo pieno

Descrizione del lavoro

Confidential Careers seeks a Marketing Analyst in Puebla to design and implement lead management and nurturing strategies tied to Trade Marketing initiatives. You will allocate leads across a dealer network in Mexico, analyze external agency performance, and map the customer journey from acquisition to contactability.

The role requires 1+ year of experience, a marketing-related degree, and advanced English for global reporting. A temporary contract and competitive base salary are offered.

Competenze

• Bachelor’s degree in Marketing, Communications or related field.
• Minimum 1 year of experience managing leads, agencies, or dealer networks.
• Advanced English (B2/C1) for global teams and reporting.
• Familiarity with CRM tools is a plus.
• Strong analytical, organized, proactive and communicative.

Mansioni

• Lead Strategy: Design and implement a comprehensive lead management and nurturing strategy from Trade Marketing initiatives.
• Routing & Distribution: Establish an efficient lead allocation and tracking model for 100% of the participating dealer network in Mexico.
• 360° Analysis: Analyze lead generation and acquisition management handled by external agencies and vendors.
• Process Mapping: Design and optimize the customer lead journey from acquisition to contactability measurement.
• Vendor & Agency Management: Coordinate and supervise contracted marketing agencies and vendors.
• Optimization & Reporting: Monitor, optimize and report on commercial performance and conversion metrics per dealer in Mexico.
• Dealer Engagement: Motivate and engage dealers to ensure commitment to commercial follow-up.

Conoscenze

Lead management

Lead nurturing

Trade marketing

Sales funnels

KPI tracking

CRM usage

Formazione

Bachelor’s degree in Marketing, Communications or related field

Strumenti

CRM tools

Descrizione del lavoro

Marketing Analyst

Key Responsibilities:

• Lead Strategy: Design and implement a comprehensive lead management and nurturing strategy generated from Trade Marketing initiatives.
• Routing & Distribution: Establish an efficient lead allocation and tracking model for 100% of the participating dealer network in Mexico.
• 360° Analysis: Conduct a 360° analysis of lead generation and acquisition management handled by external agencies (such as Salesland, commercial promotorship, technical services, and training).
• Process Mapping: Design and optimize the customer lead journey from acquisition to contactability measurement, ensuring full traceability and control.
• Vendor & Agency Management: Coordinate, supervise, and continuously follow up on the performance of contracted marketing agencies and vendors.
• Optimization & Reporting: Monitor, optimize, and report on commercial performance and conversion metrics per dealer within the Mexican market.
• Dealer Engagement: Devise and implement motivation and engagement strategies for dealers to guarantee their commitment to commercial follow-up.

Profile Requirements:

• Education: Bachelor’s degree in Marketing, Communications or a related field.
• Experience: Minimum 1 year of experience in similar roles (robust internships or specialized university projects will be considered) managing leads, agencies, or retail/dealer networks.
• Languages: Advanced English (B2/C1) with fluent conversational skills to interact with global teams and handle international reporting.
• Technical Skills:
• Solid understanding of Lead Management, Lead Nurturing, and Trade Marketing concepts.
• Knowledge of sales and conversion funnels.
• Experience tracking and evaluating KPIs for external agencies and vendors.
• Familiarity with CRM tools is a plus.
• Soft Skills: Strong analytical capabilities, highly organized, results-oriented, proactive, and excellent communication skills.

What We Offer:

• Competitive base salary.
• Temporary contract