Trade Marketing Analyst

Fortune Brands; Nuevo León; On-site; MXN 420,000 - 540,000; Full time

Job summary

Fortune Brands Innovations, Inc. in Mexico is seeking a skilled Incentive Programs Specialist to develop, administer and monitor sales incentive initiatives that align with commercial objectives and profitability.

You will design program mechanics, manage budgets and vendors, analyze results, and produce weekly/monthly KPI reports for cross-functional teams. Collaboration with Sales, Finance and Marketing is essential.

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Business, Industrial Engineering, Economics, or a related field.
• Experience: 2 to 3 years in trade marketing, incentives, sales, commercial analysis, or related areas (adjustable by level).
• Advanced Excel (pivot tables, advanced formulas, handling large data volumes).
• Critical thinking and data analysis.
• Strong organizational and planning skills.

Responsibilities

• Develop incentive program proposals aligned with commercial objectives and company strategy.
• Define program mechanics, targets, eligibility rules, and payout or recognition schemes.
• Administer incentive programs throughout their full cycle: launch, operation, close, and settlement.
• Analyze progress and results to identify deviations and recommend corrective actions.
• Ensure the sales force executes the programs correctly.
• Measure performance and return of each program (target attainment, impact on sales and profitability).
• Produce reports and indicators to support decision-making.

Skills

Critical thinking

Data analysis

Organizational skills

Planning skills

Education

Bachelor's degree in Marketing, Business Administration, Business, Industrial Engineering, Economics, or a related field

Tools

Excel

Pivot Tables

Advanced formulas

Large data volumes

Job description

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged to be their authentic selves, and where our differences and unique perspectives are a key strength.

Job Description

Develop, administer, and monitor incentive programs for the sales force, ensuring their proper execution, measurement, and control to drive the achievement of commercial objectives and maximize profitability.

Key Responsibilities

Incentive Design and Development

• Develop incentive program proposals aligned with commercial objectives and company strategy.
• Define program mechanics, targets, eligibility rules, and payout or recognition schemes.

Administration and Monitoring

• Administer incentive programs throughout their full cycle: launch, operation, close, and settlement.
• Analyze progress and results to identify deviations and recommend corrective actions.
• Ensure the sales force executes the programs correctly.

Measurement and Control

• Measure the performance and return of each program (target attainment, impact on sales and profitability).
• Produce reports and indicators to support decision-making.
• Weekly and Monthly KPIs for Marketing Team.

Budget Management

• Control and monitor the budget allocated to incentive programs.
• Track spend, forecast period-end results, and report variances.
• Manage the vendors involved (rewards, platforms, logistics, events, etc.).
• Follow up on deliverables, timelines, and costs.

Communication

• Clearly communicate programs, rules, and results to the sales force and the internal teams involved.
• Coordinate with Sales, Finance and other areas to ensure alignment.

Project Management

• Plan and monitor each program as a project, with schedules, owners, and deliverables.

Event Organization

• Organize and coordinate sales force events and engagement activities (launches, recognition events, training sessions)

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Business, Industrial Engineering, Economics, or a related field.
• Experience: 2 to 3 years in trade marketing, incentives, sales, commercial analysis, or related areas (adjustable by level).
• Advanced Excel (pivot tables, advanced formulas, handling large data volumes),
• Critical thinking data analysis.
• Strong organizational and planning skills

Additional Information

• Planning and organizational skills
• Effective communication
• Results-oriented mindset
• Attention to detail and ability to manage multiple projects at once

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