Strategic Omnichannel Retail Lead, Mexico

ON.com LLC; Ciudad de México; On-site; MXN 1,200,000 - 2,400,000; Full time

Job summary

ON.com LLC is seeking a Lead - Omnichannel Retail Marketing for Mexico to define and drive the integrated consumer journey across our DTC and wholesale partner network. You will champion synergy between On’s direct-to-consumer stores and B2B channels to amplify market presence and brand love.

Reporting to the Head of Marketing, you will build and lead omnichannel retail strategies, align e-commerce with physical retail, and partner with regional teams to deliver brand activations, events, and

Qualifications

• 7+ years in marketing roles within premium retailer or brand.
• 3-5+ years in people leadership delivering integrated marketing strategies.
• Expertise in omnichannel, DTC, or trade marketing strategies.
• Strong business acumen translating market data into growth plans.
• Excellent relational intelligence and cross-functional influence.
• Experience in in-store activations and events.
• Fluent in Spanish and English.

Responsibilities

• Define and lead omnichannel retail marketing strategy for Mexico.
• Align e-commerce and wholesale channels for synergies.
• Partner with B2B Sales to drive trade marketing initiatives.
• Lead marketing for own physical stores with regional teams.
• Manage local marketing calendar for product launches.
• Establish and monitor KPIs across channels.
• Coordinate cross-functional stakeholders for brand consistency.

Skills

Omnichannel marketing

DTC trade marketing

Team leadership

Stakeholder management

Job description

ON.com LLC is seeking a Lead - Omnichannel Retail Marketing for Mexico to define and drive the integrated consumer journey across our DTC and wholesale partner network. You will champion synergy between On’s direct-to-consumer stores and B2B channels to amplify market presence and brand love.

Reporting to the Head of Marketing, you will build and lead omnichannel retail strategies, align e-commerce with physical retail, and partner with regional teams to deliver brand activations, events, and