Mexico Omnichannel Retail Marketing Lead

On; México; À distance; MXN 350 000 - 520 000; Plein temps

Résumé du poste

On is seeking a creative and data-driven Especialista en Marketing Digital Retail (Remoto) to lead online marketing efforts for a global retailer. You will develop, implement, and manage campaigns across SEO, SEM, social media, email, and content to drive traffic and sales.

The ideal candidate will translate marketing strategies into measurable results and stay ahead of e-commerce trends. This fully remote role offers flexibility to shape the brand's digital presence from anywhere in the world,

Qualifications

• Proven work experience as a Digital Marketing Specialist with a retail focus.

Responsabilités

• Develop and implement digital marketing strategies for retail objectives.
• Manage SEO and SEM campaigns to improve search rankings and traffic.
• Create engaging content for social media, email, and website.
• Plan and execute paid campaigns (Google Ads, social ads) to maximize ROI.
• Analyze performance with analytics tools and generate reports.
• Collaborate with sales and product teams to align marketing efforts.

Connaissances

Digital marketing

Description du poste

Our client is looking for a creative and data-driven Especialista en Marketing Digital Retail (Remoto) to spearhead their online marketing efforts. This is a fully remote position, perfect for a seasoned digital marketer passionate about the retail industry. You will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms to drive online traffic, engagement, and sales. Your expertise will be vital in SEO, SEM, social media marketing, email marketing, and content creation. The ideal candidate will possess a strong understanding of e-commerce trends and analytics, with a proven ability to translate marketing strategies into measurable results. This role offers an exciting opportunity to shape the digital presence of our client and drive growth from anywhere in the world.

About the Role

Our client is looking for a creative and data-driven Especialista en Marketing Digital Retail (Remoto) to spearhead their online marketing efforts. This is a fully remote position, perfect for a seasoned digital marketer passionate about the retail industry. You will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms to drive online traffic, engagement, and sales. Your expertise will be vital in SEO, SEM, social media marketing, email marketing, and content creation. The ideal candidate will possess a strong understanding of e-commerce trends and analytics, with a proven ability to translate marketing strategies into measurable results. This role offers an exciting opportunity to shape the digital presence of our client and drive growth from anywhere in the world.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with retail business objectives.
• Manage and optimize SEO and SEM campaigns to improve search engine rankings and drive qualified traffic.
• Create, curate, and manage engaging content for social media platforms, email newsletters, and the company website.
• Plan and execute paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Analyze marketing campaign performance using web analytics tools (e.g., Google Analytics) and generate regular reports.
• Develop and manage email marketing campaigns to nurture leads and promote products.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the retail sector.
• Collaborate with cross-functional teams, including sales and product development, to ensure marketing efforts are integrated.
• Manage the digital marketing budget effectively and track campaign expenditures.

Requirements

• Proven work experience as a Digital Marketing Specialist or similar role, with a strong focus on the retail industry.