Lead - Omnichannel Retail Marketing, Mexico

On Ag; Ciudad de México; On-site; MXN 1,200,000 - 2,400,000; Full time

Job summary

ON.com LLC is seeking a Lead - Omnichannel Retail Marketing for Mexico to define and drive the integrated consumer journey across our DTC and wholesale partner network. You will champion synergy between On’s direct-to-consumer stores and B2B channels to amplify market presence and brand love.

Reporting to the Head of Marketing, you will build and lead omnichannel retail strategies, align e-commerce with physical retail, and partner with regional teams to deliver brand activations, events, and

Qualifications

• 7+ years in marketing roles within premium retailer or brand.
• 3-5+ years in people leadership delivering integrated marketing strategies.
• Expertise in omnichannel, DTC, or trade marketing strategies.
• Strong business acumen translating market data into growth plans.
• Excellent relational intelligence and cross-functional influence.
• Experience in in-store activations and events.
• Fluent in Spanish and English.

Responsibilities

• Define and lead omnichannel retail marketing strategy for Mexico.
• Align e-commerce and wholesale channels for synergies.
• Partner with B2B Sales to drive trade marketing initiatives.
• Lead marketing for own physical stores with regional teams.
• Manage local marketing calendar for product launches.
• Establish and monitor KPIs across channels.
• Coordinate cross-functional stakeholders for brand consistency.

Skills

Omnichannel marketing

DTC trade marketing

Team leadership

Stakeholder management

Job description

Lead - Retail Marketing, MexicoIn shortAs the Lead - Omnichannel Retail Marketing, Mexico, you will define and drive the integrated consumer journey across Mexico, ensuring a seamless and premium brand experience between our direct-to-consumer operations and strategic retail partners. You will champion the synergy between DTC own retail, and B2B channels to amplify On’s market presence and brand love. Reporting to the Head of Marketing, Mexico you will act as a strategic bridge between Sales, regional Marketing, and external partners to deliver impactful brand execution at every retail touchpointYour MissionDevelop and lead the omnichannel retail marketing strategy for the Mexican market, ensuring full integration and synergy between e-commerce and wholesale channelsAnalyze macro retail trends and consumer insights to identify opportunities for growth, innovation, and optimization of the local consumer journeyPartner closely with the B2B Sales team to design and execute high-impact trade marketing initiatives that drive brand visibility and sell-through with key retail accountsServe as the primary marketing lead for our own physical retail stores, collaborating with regional teams to align campaigns and activations with global standardsOrchestrate the local omnichannel marketing calendar to ensure cohesive communication and flawless execution for all product launches and brand momentsEstablish and monitor performance KPIs across all marketing channels, leveraging data-informed insights to optimize channel strategy and resource allocation - Marketing KPI's and Consumer Journey.Manage cross-functional stakeholder relationships to ensure brand consistency and operational alignment across the global-local matrixYour StoryYou bring 7+ years of experience in marketing roles within a premium global retailer or performance-oriented brand, specifically within footwear or apparelYou have 3-5+ years of experience in a people leadership role, having successfully guided professional teams to deliver integrated marketing strategiesProven expertise in defining and executing omnichannel, DTC, or trade marketing strategies that connect digital and physical retail environmentsSharp business acumen with the ability to translate macro market analysis and retail data into actionable, high-growth marketing plansExcellent relational intelligence and communication skills, with a track record of influencing cross-functional stakeholders and external partnersDemonstrated ability to manage complex, end-to-end projects and in-store activations in a dynamic, fast-paced environmentExperiential Marketing & Brand Amplification: Proven track record in designing and executing high-impact brand activations, consumer events, and experiential marketing campaigns. You possess deep expertise in orchestrating local influencer and ambassador programs, as well as managing media relations, to drive retail traffic, foster community connection, and maximize brand storytelling across key markets.Proficiency in Spanish and English, enabling effective collaboration across both local teams and the regional organizationYour TeamThis role sits in Brand Marketing and is a critical role in the growing Mexico marketing team. We are storytellers and responsible for how the world perceives the On brand in Mexico and how we inspire people to move. We are a group of creative, strategic, and data-informed professionals who thrive on creating premium experiences and building lasting communities. We work at the intersection of performance and design, ensuring that every interaction with On—whether in a flagship store, on our digital platform, or through a retail partner—is authentic, inclusive, premium and impactful. Together, we move the brand forward by staying curious, taking smart risks, and always starting and finishing as a team