Store Manager / Director De Tienda - Plaza Altacia

Grupo Axo- (Cuenta Madre); León; Remote; MXN 1,800,000 - 2,400,000; Full time

Job summary

Grupo Axo- (Cuenta Madre) seeks a strategic Director of Trade Marketing and Retail to lead initiatives that optimize retail presence and drive sales growth across all channels from a fully remote setup in Mexico.

You will craft innovative trade marketing strategies to boost brand visibility, shopper engagement, and point-of-purchase performance, collaborating with brand marketing, sales, and category management teams.

Responsibilities

• Develop and implement comprehensive trade marketing strategies to drive retail sales growth.
• Lead in-store promotions, merchandising programs, and point-of-sale materials.
• Build and maintain relationships with key retail partners and account managers.
• Analyze retail sales data, market trends, and shopper insights to identify opportunities for optimizing retail execution.
• Develop strategic category plans and promotional calendars in collaboration with sales and brand teams.
• Manage the trade marketing budget effectively, ensuring ROI.
• Oversee the development and execution of

Job description

Our client, a powerhouse in the Fast-Moving Consumer Goods (FMCG) industry, is looking for an accomplished and strategic Director of Trade Marketing and Retail to lead their efforts in optimizing retail presence and driving sales growth. This is a fully remote position, allowing you to work from any location within Mexico. You will be responsible for developing and executing innovative trade marketing strategies that enhance brand visibility, shopper engagement, and sales performance at the point of purchase. This role requires a deep understanding of the retail landscape, consumer behavior at retail, and strong experience in managing relationships with key retail partners. The ideal candidate will possess a visionary approach to retail strategy, a proven ability to drive incremental sales, and exceptional leadership skills. You will collaborate closely with brand marketing, sales, and category management teams to ensure alignment and maximize the impact of trade initiatives across all retail channels. This is a critical leadership role with significant influence on the company's market success and a unique opportunity to shape the future of retail engagement for our iconic brands.

About the Role

Our client, a powerhouse in the Fast-Moving Consumer Goods (FMCG) industry, is looking for an accomplished and strategic Director of Trade Marketing and Retail to lead their efforts in optimizing retail presence and driving sales growth. This is a fully remote position, allowing you to work from any location within Mexico. You will be responsible for developing and executing innovative trade marketing strategies that enhance brand visibility, shopper engagement, and sales performance at the point of purchase. This role requires a deep understanding of the retail landscape, consumer behavior at retail, and strong experience in managing relationships with key retail partners. The ideal candidate will possess a visionary approach to retail strategy, a proven ability to drive incremental sales, and exceptional leadership skills. You will collaborate closely with brand marketing, sales, and category management teams to ensure alignment and maximize the impact of trade initiatives across all retail channels. This is a critical leadership role with significant influence on the company's market success and a unique opportunity to shape the future of retail engagement for our iconic brands.

Key Responsibilities

• Develop and implement comprehensive trade marketing strategies to support brand objectives and drive retail sales growth.
• Lead the planning and execution of in-store promotions, merchandising programs, and point-of-sale materials.
• Build and maintain strong, collaborative relationships with key retail partners and account managers.
• Analyze retail sales data, market trends, and shopper insights to identify opportunities for optimizing retail execution.
• Develop strategic category plans and promotional calendars in collaboration with sales and brand teams.
• Manage the trade marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Oversee the development and execution of