Strategic Growth Director – Multichannel Marketing Bilingual

Legal Management Group; Región Centro; On-site; MXN 3,236,000 - 4,675,000; Full time

Job summary

Farahi Law Firm in California seeks a Director of Marketing to lead the firm's multi-channel growth strategy, focusing on brand positioning, digital acquisition, and strategic advertising across channels targeting English- and Spanish-speaking communities.

You will oversee agencies, drive bilingual marketing initiatives, optimize landing pages with CRO, and manage reputation across Google Reviews, Yelp, and Avvo, while partnering with the Intake team to convert leads into retained cases.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 10+ years of progressive marketing leadership experience, including at least 5 years in a senior role.
• Experience directing managers and multi-layered teams with strategic accountability.
• Bilingual fluency in English and Spanish preferred.
• Strong knowledge of Google Ads, LSA, SEO, marketing automation, GA4, and CRM platforms.

Responsibilities

• Design and oversee multi-channel growth strategies across digital and traditional media.
• Lead brand positioning, digital acquisition, and strategic advertising in a competitive market.
• Direct external agencies and vendors to maximize ROI and cost efficiency.
• Develop audience strategies for bilingual markets and culturally resonant messaging.
• Collaborate on CRO, landing pages, and lead-to-retained-case conversions.
• Oversee brand reputation, reviews, and consistent messaging across assets.

Skills

Leadership

Bilingual (English & Spanish)

Strategic planning

Vendor management

Data-driven decision making

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Tools

Google Ads

Local Services Ads (LSA)

SEO frameworks

Marketing automation

Google Analytics 4

Legal intake CRM platforms

Job description

Farahi Law Firm in California seeks a Director of Marketing to lead the firm's multi-channel growth strategy, focusing on brand positioning, digital acquisition, and strategic advertising across channels targeting English- and Spanish-speaking communities.

You will oversee agencies, drive bilingual marketing initiatives, optimize landing pages with CRO, and manage reputation across Google Reviews, Yelp, and Avvo, while partnering with the Intake team to convert leads into retained cases.