Director of Marketing

Legal Management Group; Región Centro; Sur place; MXN 3 236 000 - 4 675 000; Plein temps

Résumé du poste

Farahi Law Firm in California seeks a Director of Marketing to lead the firm's multi-channel growth strategy, focusing on brand positioning, digital acquisition, and strategic advertising across channels targeting English- and Spanish-speaking communities.

You will oversee agencies, drive bilingual marketing initiatives, optimize landing pages with CRO, and manage reputation across Google Reviews, Yelp, and Avvo, while partnering with the Intake team to convert leads into retained cases.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 10+ years of progressive marketing leadership experience, including at least 5 years in a senior role.
• Experience directing managers and multi-layered teams with strategic accountability.
• Bilingual fluency in English and Spanish preferred.
• Strong knowledge of Google Ads, LSA, SEO, marketing automation, GA4, and CRM platforms.

Responsabilités

• Design and oversee multi-channel growth strategies across digital and traditional media.
• Lead brand positioning, digital acquisition, and strategic advertising in a competitive market.
• Direct external agencies and vendors to maximize ROI and cost efficiency.
• Develop audience strategies for bilingual markets and culturally resonant messaging.
• Collaborate on CRO, landing pages, and lead-to-retained-case conversions.
• Oversee brand reputation, reviews, and consistent messaging across assets.

Connaissances

Leadership

Bilingual (English & Spanish)

Strategic planning

Vendor management

Data-driven decision making

Formation

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Outils

Google Ads

Local Services Ads (LSA)

SEO frameworks

Marketing automation

Google Analytics 4

Legal intake CRM platforms

Description du poste

Position Overview

Farahi Law Firm is an award-winning personal injury firm dedicated to fighting for the injured and delivering exceptional legal representation. We are a fast-growing, client-centric team that values aggressive advocacy, innovation, and community impact. The Director of Marketing owns Farahi Law Firm's multi-channel growth strategy, leading brand positioning, digital acquisition, and strategic advertising across the competitive California personal injury market, with a focus on both English- and Spanish-speaking communities.

Key Responsibilities

Multi-Channel Acquisition

• Design and execute performance marketing strategies across digital channels (PPC, LSA, SEO, and social ads), traditional media (TV, radio, and out-of-home), and community outreach.

Agency & Vendor Management

• Direct external digital marketing agencies, SEO consultants, and media buyers, holding them accountable to cost-per-lead and acquisition targets.

Bilingual Audience Strategy

• Drive targeted marketing initiatives tailored to California's Hispanic and Latino communities, ensuring culturally resonant messaging.

Conversion Rate Optimization (CRO)

• Collaborate with the Intake department to optimize landing pages, ad copy, and lead-flow pipelines to maximize lead-to-retained-case conversions.

Brand & Reputation Management

• Oversee firm review-generation strategies (Google Reviews, Yelp, and Avvo) and maintain brand consistency across all marketing assets.

Requirements & Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

• 10+ years of progressive experience in the relevant function, including at least 5 years in a senior leadership capacity.

  • Candidates should currently hold, or have previously held, a Director-level role or an equivalent senior leadership position with comparable scope and accountability.

  • Demonstrated experience leading managers and/or multi-layered teams, owning departmental strategy, establishing performance standards, and being accountable for department-level business outcomes.

  • Proven responsibility for strategy, people leadership, operational performance, and department-level results.

• Bilingual fluency in English and Spanish preferred.

• Deep knowledge of Google Ads, Local Services Ads (LSA), SEO frameworks, marketing automation, Google Analytics 4, and legal intake CRM platforms.

Key Performance Indicators (KPIs)

• Cost Per Acquisition (CPA) / Cost Per Retained Case (CPAC): Blended cost to acquire a signed personal injury contract.

• Signed Case Volume: Monthly volume of qualified, signed cases generated directly through marketing channels.

• Cost Per Lead (CPL): Channel-by-channel lead-generation cost efficiency.

• Marketing ROI: Fee revenue generated relative to total marketing ad spend.

Leadership Competencies

• Data-Driven Decision Making: Ability to reallocate budget rapidly based on channel analytics and conversion metrics.

• Growth Mindset: Continuous experimentation with new ad channels, creative assets, and localized campaigns.

• Vendor Accountability: Direct and rigorous oversight of media and agency partners to maximize ROI.