Digital Growth & SEO Strategist

Legal Management Group; Región Centro; On-site; MXN 350,000 - 650,000; Full time

Job summary

Farahi Law Firm seeks a Digital Growth & SEO Strategist to lead our digital marketing, blending strategic planning with hands-on execution. You will own SEO, content, paid media, and community engagement to attract high‑quality leads and improve intake quality.

You will optimize conversion funnels, build dashboards, and collaborate with Intake, Operations, and Legal teams to align marketing with business outcomes.

Qualifications

• 5–10+ years in digital marketing, SEO, or growth.
• Strong expertise in SEO, paid media, and analytics.
• Experience with Google Analytics, Looker Studio, or similar.
• Strong analytical and execution skills.

Responsibilities

• Develop and execute SEO strategies (technical, on‑page, off‑page).
• Identify keyword opportunities aligned with case value and intake quality.
• Optimize website performance and conversion rates.
• Launch and optimize campaigns across Google Ads and Meta.
• Own KPIs such as CAC, CPL, ROI, and LTV, and conduct A/B testing across funnels.
• Oversee educational content across social platforms and engage in online communities to surface insights.
• Align messaging with ICP and intake quality.
• Analytics & Optimization: Build dashboards and monitor performance, translating data into actionable insights.
• Cross-Functional Collaboration: Align with Intake, Operations, and Legal teams, acting as a feedback loop across departments.

Skills

SEO

Digital marketing

A/B testing

Data analytics

Growth marketing

Campaign optimization

Tools

Google Analytics

Looker Studio

Job description

Digital Growth & SEO Strategist

Position Overview

Farahi Law Firm is an award-winning personal injury firm dedicated to fighting for the injured and delivering exceptional legal representation. We are a fast-growing, client-centric team that values aggressive advocacy, innovation, and community impact. We are seeking a Digital Growth & SEO Strategist who blends strategic marketing leadership with hands‑on execution. This role will own digital growth across SEO, content, paid media, and community engagement — focusing on attracting high‑quality leads, optimizing conversion funnels, and aligning marketing efforts with business outcomes.

Key Responsibilities

Digital Growth & SEO Strategy

• Develop and execute SEO strategies (technical, on‑page, off‑page).

• Identify keyword opportunities aligned with case value and intake quality.

• Optimize website performance and conversion rates.

Performance Marketing

• Launch and optimize campaigns across Google Ads and Meta.

• Own KPIs such as CAC, CPL, ROI, and LTV, and conduct A/B testing across funnels.

Content & Community Strategy

• Oversee educational content across social platforms and engage in online communities to surface insights.

• Align messaging with ICP and intake quality.

• Analytics & Optimization: Build dashboards and monitor performance, translating data into actionable insights.

• Cross-Functional Collaboration: Align with Intake, Operations, and Legal teams, acting as a feedback loop across departments.

Requirements & Qualifications

Required

• 5–10+ years in digital marketing, SEO, or growth.

• Strong expertise in SEO, paid media, and analytics.

• Experience with Google Analytics, Looker Studio, or similar.

• Strong analytical and execution skills.

Preferred

• Experience in legal, BPO, or related industries.

• Familiarity with CRM and automation tools.

Success Metrics

• Growth in qualified leads and improved conversion rates.

• Strong SEO performance and campaign efficiency.