Law Firm Google Ads Specialist — Lead-Gen Expert
Spotlight Marketing and Branding
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Resumo da oferta
Spotlight Marketing and Branding is seeking an experienced Google Ads Specialist to drive lead generation for law firms in Mexico City. You will own and optimize campaigns, perform keyword research, manage bids and budgets, and work on CRO to increase qualified leads.
The ideal candidate has 4+ years of hands-on Google Ads experience with direct law firm campaigns and a proven ability to generate 50+ qualified leads monthly. Strong English communication is required.
Qualificações
- 4+ years hands-on Google Ads experience.
- Direct experience running Google Ads for law firms.
- Track record of generating 50+ qualified legal leads per month.
- Experience managing meaningful monthly ad budgets.
- Strong knowledge of Search campaigns, bidding strategies, conversion tracking, GA4, and Google Tag Manager.
- Strong understanding of landing page conversion optimization.
Responsabilidades
- Own and optimize Google Ads campaigns for law firms.
- Conduct keyword research and build high-intent search campaigns.
- Manage bidding strategies, budgets, negative keywords, audiences, and ad copy.
- Improve conversion rates and reduce cost per qualified lead.
- Work with landing pages and recommend CRO improvements.
- Set up and troubleshoot conversion tracking.
- Monitor lead quality, not just form submissions.
- Report on CPL, conversion rate, qualified leads, spend, and ROI.
- Continuously test and optimize campaigns to increase lead volume.
Conhecimentos
Ferramentas
Descrição da oferta de emprego
Spotlight Marketing and Branding is seeking an experienced Google Ads Specialist to drive lead generation for law firms in Mexico City. You will own and optimize campaigns, perform keyword research, manage bids and budgets, and work on CRO to increase qualified leads.
The ideal candidate has 4+ years of hands-on Google Ads experience with direct law firm campaigns and a proven ability to generate 50+ qualified leads monthly. Strong English communication is required.
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