Strategic Google Ads & Lead-Gen Specialist

Cssmerge; Ciudad de México; Presencial; MXN 350.000 - 550.000; Jornada completa

Descripción de la vacante

CloudKitchens is seeking a hands-on Google Ads strategist in Mexico City to own the analysis and strategy for our paid search program. You will coordinate with our external agency, optimize for high-quality leads, and use AI tools to move from insight to decision quickly.

Expect a high-visibility role driving lower-funnel signals. You will work with performance marketing leads, leveraging GA4, Claude, and Lovable to enhance conversion rates and landing page experiences.

Formación

• 2+ years hands-on Google Ads / paid search experience, ideally in lead generation.
• Advanced near-native English, written and spoken.
• Fluent with the Google Ads account structure: match types, Smart Bidding, conversion actions, and search-terms analysis.
• You pull numbers, read them, and turn them into decisions without hand-holding.
• Strong spreadsheet skills, pivot tables, and lookups (VLOOKUP / XLOOKUP).
• Bias for action and strong ownership; you move fast and document your work.
• Clear communication; you can explain tradeoffs clearly to non-account people.

Responsabilidades

• Own the analysis and strategy for the Google Ads program: what to test, what to scale, and what to cut.
• Raise the account's Quality Score by improving ad relevance and landing page experience.
• Own conversion tracking and feed lower-funnel signals to optimize for high-quality leads.
• Coordinate the paid marketing agency: set priorities, brief the work, review outputs, maintain quality and pace.
• Analyze data (search terms, Quality Score, lead quality) to distinguish what works from what is waste and turn it into a plan.
• Get hands-on in the account when needed: restructure ad groups, add negatives, adjust bids, fix tracking.
• Leverage AI tools (Claude) to accelerate work and sharpen insights from data.
• Run a continuous testing agenda and report performance clearly: what changed, impact, and next steps.

Conocimientos

Google Ads

Paid search

English (Advanced)

Data analysis

Spreadsheets (Pivot)

Communication

Herramientas

GA4

Google Sheets

Lovable

Microsoft Clarity

Claude

Descripción del empleo

CloudKitchens is seeking a hands-on Google Ads strategist in Mexico City to own the analysis and strategy for our paid search program. You will coordinate with our external agency, optimize for high-quality leads, and use AI tools to move from insight to decision quickly.

Expect a high-visibility role driving lower-funnel signals. You will work with performance marketing leads, leveraging GA4, Claude, and Lovable to enhance conversion rates and landing page experiences.