Strategic Alliances & Digital Campaign Lead

HP; Tlaquepaque; On-site; MXN 600,000 - 800,000; Full time

Job summary

HP in Mexico seeks a Digital Marketing Activation and Alliances Lead to drive campaign activation and alliance-funded programs across HP's commercial business. You will coordinate with Campaign Managers, Media, Alliance Marketing, Creative, UX, Finance, and agencies to ensure on-time launches and asset delivery.

This role rewards a detail-oriented marketer who can manage multiple projects, maintain timelines, and optimize alliance workflows from planning to launch in a fast-paced environment.

Qualifications

• Four-year or Graduate Degree in Marketing, Business Administration, or related discipline.
• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Responsibilities

• Manage alliance IDs and approval workflows, including Creative and UX approval.
• Validate funded campaign requirements, MDF/alliance budgets, OpEx alignment, and compliance.
• Coordinate with internal alliances, media, agency/content teams, and finance to resolve blockers quickly.
• Maintain campaign timelines, status documentation, QA checks, and pacing/reporting inputs.
• Build and improve repeatable activation processes for the team.

Skills

Alliance process knowledge

Organization & systems literacy

High attention to details

Accountability

Communication

Multitasking

Ability to independently accomplish任务

Adaptability

Hard working

Result orientation

Complexity handling

Education

Bachelor's or equivalent degree in Marketing/Business Administration or related

Job description

HP in Mexico seeks a Digital Marketing Activation and Alliances Lead to drive campaign activation and alliance-funded programs across HP's commercial business. You will coordinate with Campaign Managers, Media, Alliance Marketing, Creative, UX, Finance, and agencies to ensure on-time launches and asset delivery.

This role rewards a detail-oriented marketer who can manage multiple projects, maintain timelines, and optimize alliance workflows from planning to launch in a fast-paced environment.