Senior Programmatic Campaigns Lead

PMG; Ciudad de México; Híbrido; MXN 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Fertility and Family Support

Healthcare

Pet Insurance

Lifestyle Spending Accounts

Commuter Benefits

Annual Bonus

Volunteering Opportunities

AI Enterprise License

Descripción de la vacante

PMG is seeking a Programmatic Marketing professional in Mexico City to lead the execution of digital campaigns, manage video/display/OOH initiatives, and coordinate with media, analytics, and creative teams. You will own RFPs, reporting, and strategic testing while leveraging Alli to drive performance.

Excellent English and 3+ years in digital media are required. You’ll mentor coordinators, manage monthly budgets, and push for innovative, cost-effective solutions across channels.

Formación

• 3+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies.
• Knowledge of Marketing Planning & Analysis and Database Marketing to enhance decision-making and campaign outcomes.
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to craft cohesive, cross-channel strategies.
• Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
• Strong understanding of Measurement Systems to evaluate campaign success and optimize performance.
• Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross-functional teams.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Responsabilidades

• Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG’s high standards.
• Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
• Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
• Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost-effective.
• Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
• Master PMG’s proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision-making and campaign performance.
• Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
• Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
• Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward-thinking initiatives.

Conocimientos

Digital media

Programmatic advertising

Analytics

Marketing Metrics

Marketing Planning & Analysis

Database Marketing

Ad Exchanges

Ad Servers

DSPs

CTLV/OLV/Display/Audio/Native/DOOH/App

Microsoft Excel

SQL

Measurement Systems

Collaboration/Communication

Continuous Learning

People-Focused Leadership

Educación

Bachelor’s degree or equivalent experience

Herramientas

Excel

SQL

Descripción del empleo

PMG is seeking a Programmatic Marketing professional in Mexico City to lead the execution of digital campaigns, manage video/display/OOH initiatives, and coordinate with media, analytics, and creative teams. You will own RFPs, reporting, and strategic testing while leveraging Alli to drive performance.

Excellent English and 3+ years in digital media are required. You’ll mentor coordinators, manage monthly budgets, and push for innovative, cost-effective solutions across channels.