Digital Marketing Activation and Alliances Lead

Hewlett Packard Co.; Tlaquepaque; Hybrid; MXN 900,000 - 1,300,000; Full time

Job summary

Hewlett Packard Co. in Mexico seeks a Digital Marketing Activation and Alliances Lead to drive activation of digital campaigns and management of alliance-funded programs.

You will collaborate with Campaign Managers, Media teams, Alliance Marketing, Creative, UX, Finance and agency partners to ensure timely delivery, asset readiness, approvals, and compliant execution across initiatives. This role suits detail-oriented marketers who can coordinate multiple projects and stakeholders across

Qualifications

• Four-year or graduate degree in Marketing, Business Administration, or related field.
• Typically 4–7 years of experience in marketing or related field.
• Ability to manage alliance-funded programs and budgets.

Responsibilities

• Manage alliance IDs and approval workflows, including Creative and UX approval.
• Validate funded campaign requirements, MDF/alliance budgets, OpEx alignment, and compliance.
• Coordinate with internal alliances, media, agency/content teams, and finance to resolve blockers quickly.
• Maintain campaign timelines, QA checks, and pacing/reporting inputs.
• Build and improve repeatable activation processes for the team.

Skills

Alliance management

Campaign activation

Budget governance

Stakeholder coordination

Campaign QA

Education

Marketing or Business degree

Job description

Digital Marketing Activation and Alliances LeadWe use cookies (or similar technologies) to personalize content and ads, to provide social media features and to analyse our traffic. By clicking \"Accept \", you agree to this and the sharing of information (What data we collect) about your use of our site with our affiliates & partners. Please find out more about Use of cookies.### Digital Marketing Activation and Alliances LeadApply: Tlaquepaque, Jalisco, Mexico: Full time: Posted Today: 3167766Digital Marketing Activation and Alliances Lead**Description -**Drive digital campaign delivery and operational excellence across commercial initiatives, with strong ownership of alliance-funded programs, alliance IDs, and approval workflows.**Job Description** The Digital Marketing Activation Specialist is responsible for executing digital campaign activation and supporting alliance-funded marketing programs across HP's commercial business. This role ensures campaigns are launched accurately, assets are delivered on time, approvals are completed, and operational requirements are met across internal and external stakeholders.Working closely with Campaign Managers, Media teams, Alliance Marketing, Creative, UX, Finance, and agency partners, the specialist supports campaign setup, alliance compliance, launch readiness, and day-to-day execution activities. This role is ideal for a detail-oriented marketing specialist who enjoys managing multiple projects, coordinating stakeholders, and ensuring campaigns move smoothly from planning to launch.**Key Responsibilities**•Manage alliance IDs and approval workflows, including Creative and UX approval.•Validate funded campaign requirements, MDF/alliance budgets, OpEx alignment, and compliance.•Coordinate with internal alliances, media, agency/content teams, and finance to resolve blockers quickly.•Maintain campaign timelines, status documentation, QA checks, and pacing/reporting inputs.•Build and improve repeatable activation processes for the team.****Education & Experience** Recommended** • Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. • Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.**Success Measures**•Campaigns and budget submissions launched on time with no delays.•Alliance IDs, approvals, compliance, and financial governance completed accurately.•Efficient delivery of campaign logistics with minimal rework.•Repeatable process built and adopted by the team.**Knowledge & Skills**Alliance process knowledgeOrganization and Systems literacyHigh attention to detailsAccountabilityCommunicationMultitaskingAbility to independently accomplish tasksAdaptability to business challengesHard workingResult Orientation**Complexity** • Responds to moderately complex issues within established guidelines. **Disclaimer** • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.**Job -**Marketing**Schedule -**Full time**Shift -**No shift premium (Mexico)**Travel -****Relocation -****Equal Opportunity Employer (EEO) -**HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal\"