Senior Marketing Specialist

EPAM Systems; México; Remote; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Healthcare benefits

Paid time off

Upskilling and certification courses

LinkedIn Learning access

Global career opportunities

Job summary

EPAM Systems Inc. is seeking a Senior Marketing Specialist to own technical email execution and automation in Adobe Marketo Engage. You will build modular templates, manage nurture and segmentation, and improve outcomes through testing and analytics.

You will translate designs into email assets, set up landing pages and forms, run campaigns including webinars and blasts, ensure deliverability, and maintain data integrity and compliance with GDPR and CAN-SPAM.

Qualifications

• 3+ years creating and managing campaigns in Adobe Marketo Engage.
• Strong HTML/CSS for email development and cross-client rendering.
• Experience with Litmus or Email on Acid for QA.
• Knowledge of deliverability, sender reputation, CAN-SPAM, GDPR, CASL.
• Experience with A/B testing and analytics.
• English at B2 level or higher.

Responsibilities

• Build modular, mobile-friendly email templates and landing pages in Marketo.
• Set up automated nurture journeys and audience segments.
• Create landing pages, forms, and reusable components.
• Coordinate campaign executions including blasts and webinars.
• QA renders, links, personalization and tracking metrics.
• Plan and run A/B tests; ensure GDPR/CCPA compliance.
• Document processes and maintain template library.

Skills

Marketo Engage

Email development

HTML/CSS

QA testing

Deliverability

A/B testing

Data segmentation

English proficiency

Tools

Litmus

Email on Acid

Marketo

CAN-SPAM compliance

Job description

We are seeking a Senior Marketing Specialist to own technical email execution and automation in Adobe Marketo Engage for a fast-moving marketing team. You will build modular templates, manage nurture and segmentation, ensure compliance and deliverability, and improve outcomes through testing and analytics.ResponsibilitiesCreate flexible, mobile-friendly email templates and landing page frameworks using Marketo’s modular systemResolve rendering and formatting issues using HTML/CSS to keep emails consistent across devices and email clientsRebuild Figma mockups into accurate email assets that work smoothly in different client softwareProduce Marketo landing pages, forms, and reusable components to streamline future buildsSet up automated nurture journeys and audience segments in Marketo to support a range of campaign goalsDeliver campaign executions including one-time blasts, drip series, and webinar/event promotionsBuild program structures with merge tags and dynamic content while following Marketo best practices for naming and folder organizationAssist with database integrity by maintaining contact data and aligning lead scoring and routing with the operations teamReview delivery health, rendering fidelity, and link tracking while monitoring opens, clicks, unsubscribes, and bouncesValidate every send with detailed QA to confirm correct rendering, working URLs, and accurate personalizationPlan and manage A/B tests across subject lines, sender names, layout alternatives, and send-time choicesGenerate highly targeted audience lists using Marketo segmentation and filters while staying compliant with GDPR, CCPA, and CAN-SPAM and maintaining clean dataConfirm UTM codes and tracking links are correctly applied across marketing materialsCoordinate with marketing, design, content, and campaign stakeholders to clarify needs and move items through review and approvalsDrive scheduling and deadline tracking for email and campaign production in a rapid, always-on environmentDocument build processes, coding standards, and template library updates to improve team learning speedSuggest optimizations using new Marketo features and relevant industry trends to continually raise performanceRequirements3+ years of practical experience creating and managing campaigns in Adobe Marketo Engage; Marketo Certified Professional or Associate is a plus, or comparable experience with HubSpot or SalesforceStrong understanding of HTML/CSS for email development, including cross-client rendering behaviorHands-on use of email QA tools like Litmus or Email on Acid to validate builds before sendComprehensive knowledge of deliverability, sender reputation, and compliance requirements including CAN-SPAM, GDPR, and CASLAbility to set up, run, and interpret A/B testing experiments effectivelyDemonstrated success turning static design files into functional, on-brand email templatesQuality-first working style backed by consistent QA routinesCapacity to deliver multiple email builds concurrently under strict deadlines in a high-pressure environmentGood command of English at an Upper-Intermediate (B2) level or aboveWe offerInternational projects with top brandsWork with global teams of highly skilled, diverse peersHealthcare benefitsEmployee financial programsPaid time off and sick leaveUpskilling, reskilling and certification coursesUnlimited access to the LinkedIn Learning library and 22,000+ coursesGlobal career opportunitiesVolunteer and community involvement opportunitiesEPAM Employee GroupsAward-winning culture recognized by Glassdoor, Newsweek and LinkedInEPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.