Senior Marketing Analytics & Insights Lead

Salesforce; Ciudad de México; Presencial; MXN 420.000 - 640.000; Jornada completa

Descripción de la vacante

Salesforce in Mexico City is seeking a Senior Data Analyst for the Global Marketing Analytics and Campaigns team. You will transform complex marketing data into clear, actionable insights and partner with marketers to answer business questions with reliable dashboards and reports.

You'll own KPI definitions, develop self-service reporting, and ensure data quality across dbt, Snowflake, Tableau, and Salesforce data sources while enabling marketing stakeholders through training and storytelling

Formación

• 3-5 years of experience in an analytical role.
• Proficient in SQL and data visualization for marketing metrics.
• Strong communication and data storytelling skills.

Responsabilidades

• Define KPIs, reporting hierarchies, and dimensions for marketing insights.
• Develop custom reporting frameworks to incorporate new data inputs.
• Maintain data accuracy and governance across data products.
• Lead data-driven decision making and stakeholder communication.

Conocimientos

SQL

Data visualization

Marketing analytics

AI tools (Claude, Slackbot)

Excel/Google Sheets

Data storytelling

Communication skills

Team collaboration

Problem solving

Herramientas

dbt

Snowflake

Tableau

Salesforce

Descripción del empleo

Salesforce in Mexico City is seeking a Senior Data Analyst for the Global Marketing Analytics and Campaigns team. You will transform complex marketing data into clear, actionable insights and partner with marketers to answer business questions with reliable dashboards and reports.

You'll own KPI definitions, develop self-service reporting, and ensure data quality across dbt, Snowflake, Tableau, and Salesforce data sources while enabling marketing stakeholders through training and storytelling