Senior Living PPC Manager - Remote, Strategic Growth

Blacksmith Agency LLC; Mérida; Remote; MXN 1,306,000 - 2,052,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Senior Living, to own paid media for a book of senior living clients across multiple platforms. You will shape the targeting, budgets, roadmaps and client storytelling, acting as the strategic voice in client conversations.

You will drive campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, focusing on ROAS, CPA and long-term growth while maintaining clear communication with US-based clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvement track record.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Experience in senior living or multi-location businesses is a plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; decide when to kill a campaign.
• Set up and verify conversion tracking using GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

ROAS improvement

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Senior Living, to own paid media for a book of senior living clients across multiple platforms. You will shape the targeting, budgets, roadmaps and client storytelling, acting as the strategic voice in client conversations.

You will drive campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, focusing on ROAS, CPA and long-term growth while maintaining clear communication with US-based clients on live calls.