Senior Living Paid Media Lead (Remote)

Blacksmith Agency LLC; Región Centro; Remote; MXN 1.493.000 - 2.239.000; Vollzeit

Zusammenfassung

Blacksmith Agency is seeking a Paid Media Manager for Senior Living to own paid media for a book of senior living clients, managing targeting, budgets, and the roadmap. You will be the strategic voice in client calls and drive campaign decisions based on data.

You will manage multi-platform campaigns, optimize for ROAS, CPA and pipeline metrics, and coordinate with a dedicated SEO/ads team to maximize client outcomes. This remote role serves USA/Canada/LatAm/South Africa markets.

Qualifikationen

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client case studies.
• Agency experience across several clients simultaneously.
• Clear spoken English with US clients on live calls.

Aufgaben

• Manage paid media for senior living accounts across multiple platforms.
• Plan budgets, bids, targeting, and testing; decide when to pause campaigns.
• Set up conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps and present results to clients.
• Drive account growth through retention and upsell.

Kenntnisse

Campaign management

English communication

Agency experience

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Jobbeschreibung

Blacksmith Agency is seeking a Paid Media Manager for Senior Living to own paid media for a book of senior living clients, managing targeting, budgets, and the roadmap. You will be the strategic voice in client calls and drive campaign decisions based on data.

You will manage multi-platform campaigns, optimize for ROAS, CPA and pipeline metrics, and coordinate with a dedicated SEO/ads team to maximize client outcomes. This remote role serves USA/Canada/LatAm/South Africa markets.