Remote Senior Living Paid Media Lead

Blacksmith Agency LLC; Mérida; Remote; MXN 1,306,000 - 2,052,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Paid Media Manager, Senior Living to own paid media for a book of senior living clients. You will lead targeting, budgeting, and storytelling on strategy calls, acting as the primary strategic voice for clients.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS and CPA, and collaborate with an AI-first digital agency team to drive long-term client success.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built, run and optimized campaigns.
• Track record of moving ROAS, CPA or pipeline metrics.
• Agency experience across several clients simultaneously.
• Clear spoken English with US clients on live calls.
• Experience with senior living or multi-location businesses is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and communicate numbers.
• Grow accounts through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English on calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency LLC is seeking a Paid Media Manager, Senior Living to own paid media for a book of senior living clients. You will lead targeting, budgeting, and storytelling on strategy calls, acting as the primary strategic voice for clients.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS and CPA, and collaborate with an AI-first digital agency team to drive long-term client success.