Strategic Paid Media Manager — Senior Living (Remote)

Blacksmith Agency LLC; Monterrey; Remote; MXN 1.306.000 - 2.052.000; Vollzeit

Zusammenfassung

Blacksmith Agency LLC is a remote, AI-first digital agency seeking a Paid Media Manager for Senior Living. You will own paid media strategy and execution across multiple platforms for senior living operators and home care networks, guiding budgets, bidding, and testing while presenting results.

You will act as the strategic voice in client calls, building roadmaps, and driving growth through retention and upsell across multi-location campaigns.

Qualifikationen

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Aufgaben

• Own paid media for senior living client accounts across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and verify conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and communicate the numbers behind the story.
• Drive account growth through retention, upsell, and long-term client relationships.

Kenntnisse

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Campaign optimization

Budget management

ROAS improvement

Client communication

Tools

GA4

Tag Manager

Pixels

Jobbeschreibung

Blacksmith Agency LLC is a remote, AI-first digital agency seeking a Paid Media Manager for Senior Living. You will own paid media strategy and execution across multiple platforms for senior living operators and home care networks, guiding budgets, bidding, and testing while presenting results.

You will act as the strategic voice in client calls, building roadmaps, and driving growth through retention and upsell across multi-location campaigns.