Senior Living PPC Manager — Remote Growth Lead

Blacksmith Agency LLC; Monterrey; Remote; MXN 1,119,000 - 1,679,000; Full time

Job summary

Blacksmith Agency is a remote, AI‑driven digital agency seeking a PPC Manager for Senior Living. You will own paid media strategy and execution across Google Ads, Meta, LinkedIn, and Microsoft Ads for a book of senior living clients, guiding budget calls, roadmaps, and client narratives.

You will craft the 90‑day plans, test and optimize campaigns, and drive account growth through retention, upsell, and long‑term client relationships. Strong US English on live calls is required.

Qualifications

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of improving ROAS, CPA or pipeline metrics you can share.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for senior living clients across Google, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and testing; know when to kill a campaign.
• Set up conversion tracking with GA4, tag manager and platform pixels.
• Lead 90‑day and quarterly roadmaps; narrate numbers on calls.

Skills

Google Ads

Meta

English (US)

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is a remote, AI‑driven digital agency seeking a PPC Manager for Senior Living. You will own paid media strategy and execution across Google Ads, Meta, LinkedIn, and Microsoft Ads for a book of senior living clients, guiding budget calls, roadmaps, and client narratives.

You will craft the 90‑day plans, test and optimize campaigns, and drive account growth through retention, upsell, and long‑term client relationships. Strong US English on live calls is required.