PPC Manager, Senior Living (Remote, Merida)

Blacksmith Agency; Mérida; A distancia; MXN 1.306.000 - 2.052.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Senior Living, to own paid media for a book of senior living clients across multiple platforms. You will shape the targeting, budgets, roadmaps and client storytelling, acting as the strategic voice in client conversations.

You will drive campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, focusing on ROAS, CPA and long-term growth while maintaining clear communication with US-based clients on live calls.

Formación

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvement track record.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Experience in senior living or multi-location businesses is a plus.

Responsabilidades

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; decide when to kill a campaign.
• Set up and verify conversion tracking using GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Conocimientos

Google Ads

Meta Ads

ROAS improvement

Agency experience

English communication

Herramientas

GA4

Tag Manager

Pixels

Descripción del empleo

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.