Senior CRM Growth Lead – Streaming (AVOD & SVOD)

Univision communications inc; Ciudad de México; Presencial; MXN 600.000 - 1.000.000; Jornada completa

Descripción de la vacante

TelevisaUnivision's ViX CRM team in Mexico City (Santa Fe) is seeking a strategic CRM professional to lead initiatives that boost user engagement and subscriber growth across AVOD and SVOD. You will develop data-driven multichannel campaigns, collaborate with Product, Data Analysis, Strategy, and Acquisition Marketing, and report insights to leadership.

This role requires a passion for experimentation, excellent cross-functional communication, and a track record of turning data into actionable

Formación

• Bachelor’s degree in Marketing, Business or related field.
• CRM certifications in CRM platforms or proven CRM experience.
• Advanced English (spoken and written) for collaboration with global teams.
• Proficient in CRM tools, dashboards, and A/B testing methodologies.
• Data analysis and generating actionable insights.
• Highly analytical and data-driven decision-making.

Responsabilidades

• Drive updates to the video subscription streaming service through CRM strategies.
• Increase the number of subscribers in both AVOD and SVOD models.
• Use data to develop multichannel marketing strategies across channels.
• Develop and test hypotheses to evaluate optimal approaches for updates.
• Partner with Product, Data Analysis, Strategy, and Acquisition Marketing to maximize updates.
• Report on performance and insights to leadership; collaborate with VP CRM.

Conocimientos

CRM analytics

Data analysis

A/B testing

Cross-functional collaboration

Multichannel marketing

Educación

Bachelor’s degree in Marketing or related field

Herramientas

Salesforce

Braze

HubSpot

Google Analytics

SQL

Looker

Descripción del empleo

TelevisaUnivision's ViX CRM team in Mexico City (Santa Fe) is seeking a strategic CRM professional to lead initiatives that boost user engagement and subscriber growth across AVOD and SVOD. You will develop data-driven multichannel campaigns, collaborate with Product, Data Analysis, Strategy, and Acquisition Marketing, and report insights to leadership.

This role requires a passion for experimentation, excellent cross-functional communication, and a track record of turning data into actionable