CRM Growth Lead, Streaming Subscriptions

Univision communications inc; Santa Fe; Hybrid; MXN 900.000 - 1.200.000; Vollzeit

Zusammenfassung

TelevisaUnivision is seeking a strategic CRM leader to drive engagement and subscriber growth across AVOD and SVOD. You will design data-driven, multichannel campaigns and collaborate with Product, Data Analysis, Strategy, and Acquisition Marketing to optimize messaging and updates.

You will report insights to leadership, partner closely with the VP of CRM for ViX, and help shape best practices for communicating with global teams.

Qualifikationen

• Bachelor’s degree in Marketing, Business or related field.
• CRM platform certifications (Salesforce, Braze, HubSpot) or data analytics certification valued.
• Advanced English for collaboration with global teams.
• Proficiency in CRM tools, dashboards, and A/B testing.
• Data analysis and generating actionable insights.
• Highly analytical and data-driven decision-making.

Aufgaben

• Lead CRM initiatives to grow subscribers on AVOD and SVOD.
• Develop multichannel marketing strategies using data insights.
• Test hypotheses to optimize updates and messaging.
• Collaborate with Product, Data Analysis, Strategy, and Acquisition Marketing.
• Report performance and insights to leadership.

Kenntnisse

CRM platforms

Marketing Automation

Data Analytics

A/B testing

Dashboards

Cross-functional collaboration

English advanced

Ausbildung

Bachelor’s degree in Marketing, Business or related field

Tools

Salesforce

Braze

HubSpot

Google Analytics

SQL

Looker

Jobbeschreibung

TelevisaUnivision is seeking a strategic CRM leader to drive engagement and subscriber growth across AVOD and SVOD. You will design data-driven, multichannel campaigns and collaborate with Product, Data Analysis, Strategy, and Acquisition Marketing to optimize messaging and updates.

You will report insights to leadership, partner closely with the VP of CRM for ViX, and help shape best practices for communicating with global teams.