CRM Growth Lead - Streaming (SVOD/AVOD)

Univision

Ciudad de México

Presencial

MXN 480.000 - 720.000

Jornada completa

14 días+

Generador de candidaturas

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Descripción de la vacante

Univision's ViX CRM team seeks a strategic, insights-driven professional to lead key initiatives that boost user engagement and subscriber growth for AVOD and SVOD. You will shape CRM strategies, personalize experiences, and collaborate with Product, Data Analysis, Strategy, and Acquisition Marketing to maximize platform updates.

English proficiency and CRM certifications are required. You will report on campaign performance, customer behavior, and testing results while partnering closely with

Formación

Bachelor’s degree in Marketing, Business or related field.
Certifications in CRM platforms (e.g., Salesforce, Braze, HubSpot) or data analytics are a plus.
Experience with customer lifecycle, segmentation, and growth marketing is valued.
Advanced English communication required for global collaboration.

Responsabilidades

Lead CRM strategies to drive subscriptions for AVOD and SVOD at ViX.
Increase subscriber numbers across AVOD and SVOD models.
Develop multichannel marketing strategies and test hypotheses.
Partner with Product, Data Analysis, Strategy, and Acquisition Marketing teams.
Report performance and insights to leadership.

Conocimientos

CRM strategies

Cross-functional collaboration

Data-driven decision making

English communication

Customer lifecycle

Educación

Bachelor’s degree in Marketing/Business

Herramientas

Salesforce

Braze

HubSpot

Descripción del empleo

English proficiency and CRM certifications are required. You will report on campaign performance, customer behavior, and testing results while partnering closely with

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