Senior Manager, CRM

Univision communications inc; Santa Fe; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

TelevisaUnivision is seeking a strategic CRM leader to drive engagement and subscriber growth across AVOD and SVOD. You will design data-driven, multichannel campaigns and collaborate with Product, Data Analysis, Strategy, and Acquisition Marketing to optimize messaging and updates.

You will report insights to leadership, partner closely with the VP of CRM for ViX, and help shape best practices for communicating with global teams.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• CRM platform certifications (Salesforce, Braze, HubSpot) or data analytics certification valued.
• Advanced English for collaboration with global teams.
• Proficiency in CRM tools, dashboards, and A/B testing.
• Data analysis and generating actionable insights.
• Highly analytical and data-driven decision-making.

Responsibilities

• Lead CRM initiatives to grow subscribers on AVOD and SVOD.
• Develop multichannel marketing strategies using data insights.
• Test hypotheses to optimize updates and messaging.
• Collaborate with Product, Data Analysis, Strategy, and Acquisition Marketing.
• Report performance and insights to leadership.

Skills

CRM platforms

Marketing Automation

Data Analytics

A/B testing

Dashboards

Cross-functional collaboration

English advanced

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Salesforce

Braze

HubSpot

Google Analytics

SQL

Looker

Job description

TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear, and live events. We’re expanding our offerings and building on the success of our global streaming platform ViX. The CRM team at ViX is looking for a strategic, collaborative, and insights-driven professional to lead key initiatives that enhance user engagement and drive growth across both AVOD and SVOD. In this role, you will help shape and execute CRM strategies that deliver personalized experiences, increase subscriber retention, and support product updates. You’ll partner closely with cross-functional teams to maximize platform impact through data-backed decisions.

ABOUT YOU

Passionate about using CRM strategies to enhance user engagement and drive growth across AVOD and SVOD models. Comfortable collaborating with cross-functional teams and turning insights into actionable updates that improve the product experience. Take initiative, have excellent cross-functional communication skills, and are driven by curiosity and continuous improvement.

WHAT YOU’LL DO

Drive updates to the video subscription streaming service through CRM strategies. Increase the number of subscribers in both AVOD and SVOD models. Use data to develop multichannel marketing strategies across all available and emerging marketing channels. Develop and test hypotheses to evaluate optimal approaches for increasing updates. Partner with key groups such as Product, Data Analysis, Strategy, and Acquisition Marketing to maximize platform updates. Report on performance and insights related to campaigns, customer behavior, testing, and other findings to leadership. Collaborate closely with the VP of CRM for VIX, as well as with peers with other CRM experiences. Develop best practices to understand what messages to send, which channels to use, and who to contact to update the product.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business or a related field.
• Certifications in CRM platforms (e.g., Salesforce, Braze, HubSpot), Marketing Automation, or Data Analytics (e.g., Google Analytics, SQL, Looker Courses in Customer Lifecycle, Audience Segmentation, or Growth Marketing are highly valued.
• English advanced (spoken and written), required for collaboration with global teams.
• Proficient in CRM tools, dashboards, and A/B testing methodologies.
• Data analysis and generating actionable insights
• Highly analytical and data-driven decision-making.

Eligibility Requirements

Must be willing to work from office in Santa Fe-Ciudad de Mexico Employment/education will be verified

WHY JOIN US?

At ViX you’ll be part of a passionate team shaping the future of Spanish-language streaming. You’ll work in a fast-paced, collaborative environment where your contributions directly impact business growth and customer experience.

Univision es un empleador que ofrece equidad e igualdad de oportunidades. Todos los solicitantes calificados recibirán consideración para el empleo sin distinción de sexo, identidad de género, orientación sexual, raza, color, religión, origen nacional, discapacidad, estado de veterano protegido, edad o cualquier otra característica protegida por la ley.

About TelevisaUnivision TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

Sobre TelevisaUnivision TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com.