Performance Marketing Manager

Fox Corporation; Ciudad de México; Presencial; MXN 1.219.299 - 1.567.671; Jornada completa

Descripción de la vacante

A leading media company in Mexico City is seeking an experienced marketing manager to oversee customer acquisition and retention for their Fox One service. The role involves managing performance marketing, executing paid media strategies across platforms like Google and Meta, and analyzing campaign performance to drive improvements. Candidates should have 5–10 years of experience in online performance marketing, a solid grasp of marketing financials like CAC:LTV, and strong analytical skills. This position is essential to maximize ROI and enhance customer engagement.

Formación

• 5–10 years of experience in online performance marketing.
• Strong understanding of CAC:LTV and ROAS.
• Experience with multi-touch attribution and landing page design.

Responsabilidades

• Oversee customer acquisition and retention for Fox One service.
• Manage SVOD marketing to maximize ROI.
• Execute paid media strategies to acquire new subscribers.
• Monitor and report on campaign performance.

Conocimientos

Analytical skills

Performance marketing

Data-driven decision making

Digital campaign management

Descripción del empleo

Overview

The core purpose of this role to oversee customer acquisition and retention activity for the Mexico Fox One service, working in partnership with the US marketing team and their agencies.

Responsibilities

• Manage, own, and optimize the overall SVOD marketing, constantly pacing and adjusting media spend to maximize ROI and drive improving efficiencies in Customer Acquisition Cost (CAC) relative to Lifetime Subscriber Value (LTV).
• Execute paid media strategies to acquire new subscribers for the DTC platform, overseeing and implementing targeted digital campaigns across key platforms such as Meta, Google, YouTube, and programmatic/CTV.
• Drive continuous acquisition performance and efficiency through multivariant testing that spans targeted customer cohorts, marketing creative, calls to action, and online/mobile channel strategies.
• Collaborate cross-functionally with internal stakeholders to:
  • Brief, review, and optimize creative marketing assets, ensuring alignment with brand standards and campaign objectives.
  • Optimize special pricing offers and discounts by partnering with pricing and business leadership.
  • Enhance landing pages and customer journeys for paid transactions through collaboration with product and technology teams.
• Monitor, analyze, and report on campaign performance by sharing daily and weekly data/analytics and actionable insights to inform management on marketing performance and market trends.
• Craft, deploy, monitor, and report on various subscriber “win-back” campaigns to manage churn and drive recurring revenue.

Qualifications

• Highly analytical, quantitative, and data-driven.
• 5–10 years of experience managing online performance marketing for a direct-to-consumer subscription or transactional business.
• Clear understanding of marketing financials within a recurring revenue business, including CAC:LTV and return on ad spend (ROAS).
• Extensive hands-on experience overseeing targeted digital ad campaigns on Google, Meta, Connected TV, and other online/mobile platforms.
• Experience with multi-touch attribution platforms, landing page design, purchase journeys, and tagging.

Nice to have

• Sports-related performance marketing experience