Senior Consumer Panel Insights Strategist

NielsenIQ; Ciudad de México; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NielsenIQ is seeking a Consumer & Household Panel Insights professional to partner with clients, translating complex data into strategic recommendations and high‑quality responses aligned with business objectives. You will analyze KPIs, identify trends, and present clear insights to influence client decisions.

The role emphasizes collaboration, opportunity identification, and integration with NIQ solutions to deliver a comprehensive market view for diverse consumer brands.

Qualifications

• This position requires analytical thinking, effective sales and communication skills.
• Experience analyzing Household Panel data and KPIs (penetration, frequency, spend, loyalty).
• Ability to translate insights into strategic client recommendations.
• Strong presentation skills for stakeholders and decision makers.
• Knowledge of FMCG market dynamics and shopper analytics.

Responsibilities

• Analyze and interpret Household Panel KPIs to identify trends and growth opportunities.
• Develop strategic recommendations based on panel insights for clients.
• Translate data into actionable client presentations.
• Support clients in understanding shopper behavior and market performance.
• Integrate Household Panel data with other NielsenIQ solutions for a holistic view.
• Proactively identify opportunities and risks by monitoring trends and panel indicators.

Skills

Advanced English

Presentations

Household Panel data

FMCG knowledge

Stakeholder communication

Analytical mindset

Sales skills

Education

Bachelor's degree or Engineering in Management, Marketing, Commercial or Industrial Engineering

Tools

Microsoft Office

Excel

PowerPoint

Job description

NielsenIQ is seeking a Consumer & Household Panel Insights professional to partner with clients, translating complex data into strategic recommendations and high‑quality responses aligned with business objectives. You will analyze KPIs, identify trends, and present clear insights to influence client decisions.

The role emphasizes collaboration, opportunity identification, and integration with NIQ solutions to deliver a comprehensive market view for diverse consumer brands.