Consumer & Household Panel Insights

SmartRecruiters, Inc.; Ciudad de México; Híbrido; MXN 450.000 - 750.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working environment

Volunteer time off

Descripción de la vacante

NIQ is seeking a Consumer & Household Panel Insights professional to develop client accounts through analytical insights and in-depth data analysis. You will identify opportunities, generate strategic recommendations, and ensure client satisfaction aligned with NIQ’s objectives.

You will collaborate on translating complex data into actionable client presentations, leveraging advanced KPIs and analytics across NielsenIQ solutions. Strong English and MS Office skills are essential.

Formación

• Bachelor's degree or Engineering in Management, Marketing, Commercial or Industrial Engineering, or related.
• 2-4 years of experience in mass consumption, consulting companies, Retailers, or related.
• Advanced English; strong MS Office skills (Excel & PowerPoint).
• Experience analyzing and interpreting Household Panel data and KPIs (penetration, frequency, spend, loyalty).

Responsabilidades

• Analyze and interpret Household Panel KPIs to identify consumer behavior trends, category dynamics, and growth opportunities for clients.
• Develop strategic recommendations based on household panel insights, including penetration, purchase frequency, spend, loyalty, and shopper demographics.
• Translate complex consumer and market data into actionable business insights and clear client presentations.
• Support clients in understanding changes in shopper behavior and market performance through panel-based analysis.
• Integrate Household Panel data with other NielsenIQ solutions to provide a holistic view of market and consumer performance.
• Proactively identify business opportunities and potential risks by monitoring consumer trends and panel indicators.

Conocimientos

Analytical thinking

Sales skills

Communication skills

Advanced English

Presentation skills

Consumer insights

Educación

Bachelor's degree or Engineering in Management, Marketing, Commercial or Industrial Engineering, or related

Herramientas

Microsoft Office

Excel

PowerPoint

Descripción del empleo

As a Consumer & Household Panel Insights, you will collaborate in the development of accounts through the analytical insights provided to clients, understanding the market in which they operate and their respective businesses, using in-depth data analysis. Your main objective will be to strategically identify opportunities, generate insights, and provide recommendations according to the client's needs and objectives, ensuring their satisfaction through effective and high-quality responses, always in line with NielsenIQ's business objectives and strategic planning, using advanced KPIs and analytics and enabling integration with other expert solutions.

Job Description

About position

As an executive you will cooperate in the development of clients' commercial activities, understanding their business to analyze it, finding strategic areas of opportunity and insights to advise them according to their needs and objectives, ensuring customer satisfaction with effective and quality responses based on the solutions provided by NielsenIQ

Responsibilities

• Analyze and interpret Household Panel KPIs to identify consumer behavior trends, category dynamics, and growth opportunities for clients.
• Develop strategic recommendations based on household panel insights, including metrics such as penetration, purchase frequency, spend, loyalty, and shopper demographics.
• Translate complex consumer and market data into actionable business insights and clear client presentations.
• Support clients in understanding changes in shopper behavior and market performance through panel-based analysis.
• Integrate Household Panel data with other NielsenIQ solutions to provide a holistic view of market and consumer performance.
• Proactively identify business opportunities and potential risks by monitoring consumer trends and panel indicators.

Qualifications

About You

This position is for you, if you are an analytical person and have effective sales and communication skills, if you like to be in contact with customers and detect their needs, in addition, if you are passionate about innovation, you will be able to share ideas and solutions to our customers in different ways.

Requirements

• Bachelor's degree or Engineering in Management, Marketing, Commercial or Industrial Engineering, or related.
• 2-4 years of experience in mass consumption, consulting companies, Retailers, or related.
• Ability to prepare presentations, understand macroeconomic scenarios
• Advanced English
• Microsoft Office Package (Desirable Excel and PowerPoint intermediate level)
• Experience analyzing and interpreting Household Panel data and KPIs (e.g., penetration, frequency, spend per buyer, loyalty, switching, purchase occasions, shopper profiling).
• Ability to convert consumer insights into strategic recommendations for clients.
• Experience presenting consumer behavior and panel findings to stakeholders and business decision-makers.
• Knowledge of FMCG market dynamics and shopper analytics.

Additional Information

• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion