Panel Insights Strategist — Consumer Growth

NielsenIQ; Ciudad de México; On-site; MXN 900,000 - 1,200,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NielsenIQ in Mexico City is seeking an analytical executive to support clients' commercial activities by analyzing business data, identifying strategic opportunities, and delivering insights to advise on needs and objectives.

You will present findings to clients, communicate effectively, and collaborate with teams to integrate Household Panel data with NielsenIQ solutions for a holistic view of market performance.

Qualifications

• Bachelor's degree or Engineering in Management, Marketing, Commercial or Industrial Engineering or related field required.
• 2-4 years of experience in mass consumption, consulting, retailers or related.
• Advanced English required.
• Microsoft Office (Excel/PowerPoint intermediate) preferred.
• Experience analyzing Household Panel data and KPIs like penetration, frequency, spend, loyalty, etc.
• Ability to convert consumer insights into strategic client recommendations.

Responsibilities

• Analyze and interpret Household Panel KPIs to identify consumer behavior trends, category dynamics, and growth opportunities for clients.
• Develop strategic recommendations based on household panel insights, including metrics such as penetration, purchase frequency, spend, loyalty, and shopper demographics.
• Translate complex consumer and market data into actionable business insights and clear client presentations.
• Support clients in understanding changes in shopper behavior and market performance through panel-based analysis.
• Integrate Household Panel data with other NielsenIQ solutions to provide a holistic view of market and consumer performance.
• Proactively identify business opportunities and potential risks by monitoring consumer trends and panel indicators.

Skills

Analytical

Sales

Communication

Education

Bachelor's degree or Engineering in Management, Marketing, Commercial or Industrial Engineering

Tools

Microsoft Office

Job description

NielsenIQ in Mexico City is seeking an analytical executive to support clients' commercial activities by analyzing business data, identifying strategic opportunities, and delivering insights to advise on needs and objectives.

You will present findings to clients, communicate effectively, and collaborate with teams to integrate Household Panel data with NielsenIQ solutions for a holistic view of market performance.