Market Research Sr. Analyst

SmartRecruiters, Inc.; Región Centro; On-site; MXN 320,000 - 430,000; Full time

Job summary

Nielsen is seeking a Data Processing Specialist II to join the Scarborough product team. You will bridge operations, data science, finance, and vendors to manage US panel recruitment, monitor traffic, and analyze feasibility under tight deadlines.

Responsibilities include monitoring vendor performance, resolving data discrepancies, tracking milestones, coordinating mailings and payouts, and performing monthly financial reconciliations. AI-driven process improvements are encouraged.

Qualifications

• Bachelor's degree in Marketing, Market Research, or a related field.
• 4+ years of experience in media research or digital marketing/advertising.
• Experience with digital sampling and online research panels.
• Proficiency in Google Workspace or MS Office; experience with AI tools for data analysis and automation.
• Advanced English communication skills (oral and written).
• Familiarity with US geography, retail dynamics, and media landscape.
• Strong logical analysis, attention to detail, time management, and adaptability.

Responsibilities

• Monitor vendor and panel fielding strategies, traffic, and sampling quotas.
• Detect, investigate, and resolve daily data discrepancies; produce insights and dashboards.
• Oversee project milestones across panel, mailing, and data delivery; communicate risks.
• Set up mailings and payouts; coordinate distribution schedules and on-time delivery.
• Reconcile monthly panel-vendor cost reports with actual performance.
• Identify opportunities to automate workflows using AI tools.

Skills

Analytical thinking

Attention to detail

Time management

English proficiency

Education

Bachelor's degree in Marketing / Market Research

Tools

Google Workspace

Microsoft Office

AI data-analysis tools

Job description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Are you an analytical problem-solver who thrives in a fast-paced, data-driven environment? We are looking for a Data Processing Specialist II to join the Nielsen Scarborough product team. In this role, you will bridge operations, data science, finance, and external vendors to execute US panel survey recruiting, monitor vendor traffic, track mailing releases, and analyze panel feasibility under tight deadlines.

Key Responsibilities

Vendor & Panel Fielding Management: Monitor panel-fielding strategies, traffic, vendor performance, and sampling quotas across active US recruiting channels. Troubleshoot traffic drops and geographical mix-ups in real time.

Incident Resolution & Data Analysis: Detect, investigate, and resolve daily data discrepancies. Generate insights, post-release reports, and performance dashboards for internal leadership and external partners.

Project Milestone Tracking: Oversee timelines across panel, mailing, and data-delivery milestones. Communicate production risks to downstream teams and execute contingency plans.

Mailing & Payout Execution: Setup mailings and payouts, generate mailing address files, coordinate distribution schedules, and ensure on-time delivery across mail teams.

Financial Reconciliation: Reconcile and validate monthly panel-vendor cost-confirmation reports and payments against actual performance and valid respondent data.

Process Automation & AI Innovation: Proactively identify opportunities to streamline workflows and leverage modern AI tools for enhanced data analysis and task automation.

Qualifications

Education: Bachelor’s degree in Marketing, Market Research, or a related field.

Experience: 4+ years of experience in media research or digital marketing/advertising.

Panel Expertise: Proven experience with digital sampling and online research panels (sourcing, panel management, feasibility, targeting, and fieldwork).

Technical & AI Skills: Proficiency in Google Workspace or MS Office Suite; experience leveraging AI tools for data analysis, automation, and efficiency.

Language Skills: Advanced oral and written English communication skills required

Domain Knowledge: Familiarity with US geography, retail industry dynamics, and the media landscape.

Core Competencies: Strong logical analysis, attention to detail, time management, and the ability to manage changing priorities under tight deadlines.

Additional Information

Nielsen is committed to maintaining a work environment free from any form of discrimination and harassment. Nielsen prohibits conduct that has the purpose or effect of interfering with terms or conditions of employment, or that creates an intimidating, hostile, or offensive work environment based on: race, skin color/national or ethnic origin/ancestry, religion/creed, physical or mental disability/medical condition/genetic information, pregnancy, marital status, sex/gender, gender identity/gender expression/sexual orientation, age, or any other characteristic protected by applicable law.

At Nielsen, we promote equal opportunities for all individuals and value a diverse and inclusive workplace.