Senior Brand Communications Lead - Originals

Fashion United; México; Remote; MXN 1,629,000 - 2,353,000; Full time

Job summary

Fashion United in Mexico is seeking a senior Marketing Lead to plan and drive consumer-driven activations across channels. You will integrate global priorities with local relevance and oversee tools, content, and campaigns that cover media, digital activation, apps, PR, retail, and events.

The role requires strategic thinking, a strong track record in brand communications, and the ability to lead cross-functional teams without direct supervision. MBA is a plus.

Qualifications

• 7 years of experience in marketing roles.
• BA in marketing or advertising; MBA is a plus.
• Minimum of five years of marketing experience in brand communications.

Responsibilities

• Drive the annual and seasonal BU activation plan translating go-to-market strategy into key campaigns across channels.
• Coordinate tools/content for campaigns covering media, digital, PR, retail and events to cover relevant touchpoints.
• Create and adapt locally needed category marketing content with global alignment and local relevance.
• Establish processes with Regional Activation to gather input and approve execution plans.
• Build a consumer insights process to inform seasonal planning and priorities.
• Support Brand Marketing tools to meet market needs and standardize plans.
• Contribute to a seasonal and annual Brand Calendar with Omni Channel activation.
• Align with internal departments to execute global marketing initiatives on time and within budget.

Skills

Marketing strategy

Brand management

Digital strategy

Influencer marketing

Project management

Cross-functional leadership

Presentation skills

Education

Bachelor's in marketing

MBA (preferred)

Tools

PowerPoint

CRM systems

Analytics tools

Job description

Fashion United in Mexico is seeking a senior Marketing Lead to plan and drive consumer-driven activations across channels. You will integrate global priorities with local relevance and oversee tools, content, and campaigns that cover media, digital activation, apps, PR, retail, and events.

The role requires strategic thinking, a strong track record in brand communications, and the ability to lead cross-functional teams without direct supervision. MBA is a plus.