Remote Website & Lifecycle Growth Lead

Jobgether; Mexique; À distance; MXN 900 000 - 1 600 000; Plein temps

Avantages offerts par ce poste

Fully Remote Work

Full-Time Independent Contractor

Direct Leadership Exposure

Growth Opportunities

Flexible Work Environment

Résumé du poste

Jobgether in Mexico is seeking a Website & Lifecycle Marketing Lead to own the digital experience that turns visitors into customers and first-time buyers into loyal, repeat customers. You will lead website optimization, lifecycle marketing, email campaigns, and brand messaging across multiple product lines, collaborating with leadership and cross-functional teams in a fully remote environment.

This hands-on marketing leader role emphasizes analytics, persuasive copywriting, and ownership to

Qualifications

• 4+ years in B2B or e-commerce marketing with hands-on ownership of website conversion optimization, messaging, lifecycle marketing, or email programs.
• Customer-centric copywriting for effective landing pages grounded in research and feedback.
• Lifecycle marketing expertise with experience building and managing email programs and campaigns.
• Experimentation and analytics knowledge including A/B testing principles and interpretation of results.
• End-to-end ownership: strategy, planning, execution, testing, launch, and optimization.

Responsabilités

• Own website structure, messaging, and conversion performance across product pages; lead A/B tests and implement improvements to boost conversions.
• Design and optimize end-to-end customer journeys, onboarding, retention campaigns, and repeat-purchase flows to drive recurring revenue.
• Develop clear product line positioning and consistent messaging across web, ads, sales materials, and AI-powered tools.
• Plan, write, and optimize lifecycle and marketing emails supporting acquisition, activation, engagement, and retention.
• Gather insights from sales calls and customer feedback to improve messaging and web pages through experiments.
• Track and analyze key metrics like conversion rates and repeat revenue to prioritize initiatives.
• Collaborate with leadership and teams to align marketing with product direction and business goals.

Connaissances

Conversion optimization

Lifecycle marketing

Copywriting

Analytics

A/B testing

Outils

HubSpot

Pipedrive

Email platform

Description du poste

Jobgether in Mexico is seeking a Website & Lifecycle Marketing Lead to own the digital experience that turns visitors into customers and first-time buyers into loyal, repeat customers. You will lead website optimization, lifecycle marketing, email campaigns, and brand messaging across multiple product lines, collaborating with leadership and cross-functional teams in a fully remote environment.

This hands-on marketing leader role emphasizes analytics, persuasive copywriting, and ownership to