Growth Marketing Leader (Remote) — Gaming & CRM

Jobgether; México; Remote; MXN 1,662,000 - 2,401,000; Full time

Benefits offered by this job

Company equity

Remote work allowance $600/year

Equipment provided

Learning and development opportunities

Paid birthday leave

Diverse international team

Ownership and growth impact

Job summary

Jobgether is seeking a Head of Growth Marketing based in Mexico to lead customer acquisition, retention, and reactivation for a digital storefront in Africa and the Middle East. This hands-on leadership role blends strategic ownership of paid budgets with high-impact CRM and lifecycle programs.

You will drive performance across Meta, Google, TikTok, Snapchat, and other networks, optimise CAC/ROAS, and build a robust experimentation culture while managing a distributed team in a fast-paced,

Qualifications

• At least 6 years of growth or performance marketing experience in gaming or digital consumer brands.
• Proven success in paid user acquisition at scale and CRM/lifecycle marketing with measurable CAC/ROAS results.
• Ability to translate quarterly growth strategies into practical execution with hands-on campaign management.
• Experience using mobile measurement partners (MMPs) like AppsFlyer or Adjust and analytics tools.
• Ability to design experiments, understand attribution and unit economics.
• Ownership mindset and accountability for marketing performance.
• Experience leading distributed cross-functional teams; 2+ years of management preferred.
• Experience with direct-to-consumer strategies for gaming publishers; webshop/digital store experience is a plus.
• Familiarity with Africa/Middle East markets or emerging markets is a plus.

Responsibilities

• Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against CAC, ROAS, and payback targets.
• Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross-selling, win‑back campaigns, and re-engagement.
• Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve engagement, retention, and lifetime value.
• Lead app store optimisation initiatives and improve conversion rates from storefront visits to first purchases.
• Allocate and continuously optimise marketing budgets across channels, markets, and game titles based on unit economics and evolving campaign performance.
• Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, including attribution, incrementality testing, and campaign effectiveness.
• Establish a high-tempo experimentation program across advertising channels, target audiences, promotional offers, messaging, and creative formats.
• Lead and develop paid acquisition and creative specialists, setting clear objectives, creative briefing standards, and structured testing processes.
• Partner with market and game-title owners, Product, and Data teams to translate commercial objectives into campaigns that can be executed efficiently and measured accurately.
• Monitor performance metrics, identify growth opportunities, and rapidly adjust strategies to maximise profitability and sustainable customer growth.
• Balance long-term growth planning with hands-on execution, including campaign launches, audience development, creative briefs, and performance analysis.

Skills

Growth marketing

Performance marketing

CRM

Campaign management

Analytical skills

Team leadership

Tools

AppsFlyer

Adjust

Analytics tools

Job description

Jobgether is seeking a Head of Growth Marketing based in Mexico to lead customer acquisition, retention, and reactivation for a digital storefront in Africa and the Middle East. This hands-on leadership role blends strategic ownership of paid budgets with high-impact CRM and lifecycle programs.

You will drive performance across Meta, Google, TikTok, Snapchat, and other networks, optimise CAC/ROAS, and build a robust experimentation culture while managing a distributed team in a fast-paced,