Head Of B2C Growth

Jobgether Srl; Tijuana; À distance; MXN 600 000 - 900 000; Plein temps

Résumé du poste

Jobgether Srl is seeking an experienced Growth Marketing Manager to lead data-driven growth initiatives in a fully remote role. You will own acquisition, activation, retention, and referral strategies, and partner with product, engineering, and data science to optimize funnels and experiments.

You will design and run A/B tests, analyze campaign performance with analytics tools, manage budgets, and report metrics to leadership.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
• Minimum 5 years in growth or performance marketing with focus on acquisition/retention.
• Experience with A/B testing methodologies and tools (Optimizely, VWO).
• Proficiency in analytics platforms (GA, Mixpanel, Amplitude) and SQL.
• Strong knowledge of SEO, SEM, content, email, and paid social.

Responsabilités

• Develop and execute a comprehensive growth marketing strategy focused on acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey.
• Analyze campaign performance and user data to inform decisions.
• Collaborate with product, engineering, and data science to implement growth initiatives.
• Optimize funnels and onboarding processes.
• Manage marketing budgets and ROI.
• Stay updated on growth hacking techniques and tools.
• Report growth metrics to senior leadership.
• Promote a culture of experimentation and data-driven decision-making.

Connaissances

Growth marketing

A/B testing

Analytics

SQL

SEO

SEM

Email marketing

Paid social

Content marketing

Remote work

Cross-functional collaboration

Budget management

Project management

Formation

Bachelor's degree in Marketing

Outils

Optimizely

VWO

Google Analytics

Mixpanel

Amplitude

Description du poste

21000 Mexicali / Remoto Placements24

Hoy

About the Role

Our client is seeking an experienced and data-driven Growth Marketing Manager to lead their growth initiatives on a fully remote basis. This role is critical for identifying and executing strategies that drive sustainable user acquisition, engagement, and retention. You will be responsible for experimenting with new channels, optimizing existing funnels, and leveraging data analytics to inform all growth marketing efforts. The ideal candidate possesses a deep understanding of various marketing disciplines, a strong analytical mindset, and a proven ability to drive measurable growth. If you are passionate about unlocking scalable growth through data-informed experimentation and collaboration, this is an exceptional opportunity.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey (website, app, email, etc.).
• Analyze campaign performance and user behavior data to extract actionable insights and inform strategic decisions.
• Collaborate closely with product, engineering, and data science teams to implement growth initiatives.
• Optimize conversion funnels and user onboarding processes.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Stay updated on the latest growth hacking techniques and marketing technologies.
• Report on key growth metrics and progress to senior leadership.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.

Requirements

• Minimum of 5 years of experience in growth marketing, performance marketing, or a related field, with a strong focus on user acquisition and retention.
• Proven track record of successfully driving significant user growth through experimentation and data analysis.
• Expertise in A/B testing methodologies and tools (e.g., Optimizely, VWO).
• Proficiency in marketing analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) and SQL is highly preferred.
• Strong understanding of SEO, SEM, content marketing, email marketing, and paid social.
• Excellent analytical skills and the ability to interpret complex data to drive strategy.
• Experience working in a remote-first or distributed team environment.
• Strong project management and cross-functional collaboration skills.
• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Excellent