Remote Video Ads Copy Strategist for DTC Brand

Paired; México; Remote; MXN 492,000 - 819,000; Full time

Benefits offered by this job

Remote

Job summary

Paired is seeking a Video Ads Copy Creative Strategist for a US D2C brand. This remote role focuses on turning winning ad insights into high-volume, engaging scripts for Meta.

Responsibilities include writing 60–90 second founder-style ads, short-form scripts for creators, AI-generated video scripts, and multiple variations based on winning ads. You’ll work with Slack to align with the creative/performance team.

Qualifications

• Excellent written English with strong tone and persuasion.
• Experience writing direct-response, performance, or social video ads.
• Ability to produce high-volume, quality work without sacrificing quality.
• Experience analyzing ad performance in spreadsheets.
• Familiarity with Meta/Facebook and Instagram advertising.

Responsibilities

• Write approximately 100 video ad scripts per month initially, scaling to around 200/month by December.
• Analyze ad performance and identify messaging that works.
• Develop new scripts based on performance insights.
• Adapt winning concepts into multiple variations.
• Write clear, engaging copy designed to drive action.
• Brief each script with simple visual notes for ad creation.

Skills

Excellent written English

Direct-response writing

Performance advertising

Social video ads

Independent remote work

Data-driven analysis

Hooks & CTAs

Remote collaboration (Slack)

Tools

Slack

Spreadsheets

Job description

Paired is seeking a Video Ads Copy Creative Strategist for a US D2C brand. This remote role focuses on turning winning ad insights into high-volume, engaging scripts for Meta.

Responsibilities include writing 60–90 second founder-style ads, short-form scripts for creators, AI-generated video scripts, and multiple variations based on winning ads. You’ll work with Slack to align with the creative/performance team.