Remote Video Ads Copy Creative Strategist - DTC Performance

Lever, Inc.; México; A distancia; MXN 739.000 - 885.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote

Full-time role

Competitive compensation up to $4,000/

Descripción de la vacante

Lever, Inc. and a US-focused D2C brand in running and fitness are seeking a Video Ads Copy Creative Strategist. You will craft founder-style, UGC, and AI-generated video scripts to drive conversions, primarily for Facebook/Instagram, while studying performance data to guide creative decisions.

Expect to write ~100 scripts per month with growth to ~200, collaborating with a remote team and aligning with US hours. This fully remote, full-time role offers high impact on paid media performance.

Formación

• Excellent written English with strong tone, structure, storytelling, persuasion, and direct-response copywriting.
• Experience writing performance marketing, direct-response, social media, or video advertising copy.
• Strong understanding of what makes video advertising engaging, persuasive, and conversion-focused.
• Ability to analyze advertising performance and extract actionable creative insights from data.
• Ability to work in a fast-paced remote environment with asynchronous collaboration.

Responsabilidades

• Write approximately 100 video ad scripts per month, scaling toward ~200.
• Develop high-converting 60–90 second founder-style video scripts communicating problems, benefits, differentiation, and action.
• Write short-form scripts for authentic creator content.
• Create scripts for AI-generated video formats.
• Analyze weekly ad performance to identify hooks, angles, messages, structures driving results.
• Translate performance insights into new creative concepts and high-quality script variations.
• Adapt winning ads into multiple iterations while keeping them fresh and differentiated.
• Write persuasive direct-response copy to move viewers to action.
• Provide simple visual directions and production notes for creators and editors.
• Collaborate via Slack to review ideas and improve output.
• Use test-and-learn to refine messaging based on data.
• Maintain high quality and originality at high volume.

Conocimientos

Excellent written English

Direct-response copywriting

Performance marketing experience

Data-driven creative

Independently manage fast-paced remote

Asynchronous collaboration

Herramientas

Slack

Spreadsheets

Descripción del empleo

Lever, Inc. and a US-focused D2C brand in running and fitness are seeking a Video Ads Copy Creative Strategist. You will craft founder-style, UGC, and AI-generated video scripts to drive conversions, primarily for Facebook/Instagram, while studying performance data to guide creative decisions.

Expect to write ~100 scripts per month with growth to ~200, collaborating with a remote team and aligning with US hours. This fully remote, full-time role offers high impact on paid media performance.