Remote Creative Strategist: DTC Ecommerce Growth

Paired; México; Remote; MXN 400,000 - 700,000; Full time

Job summary

Paired is a global staffing and recruiting agency specializing in pairing remote work with top-tier talent. We are seeking a Creative Strategist to drive our USA client's paid advertising performance through high-converting ad concepts and data-driven iterations.

You'll write scripts for multiple formats (UGC, VSLs, static ads) and collaborate with a designer/video editor and media buyer in a fast-paced loop. Strong understanding of DTC ecommerce and consumer psychology is essential.

Qualifications

• Proven track record developing creative for DTC ecommerce brands in performance marketing.
• Ability to craft hooks and messaging that convert using consumer psychology.
• Experience scripting ads across UGC, VSLs, static, and video formats.

Responsibilities

• Generate multiple creative angles weekly based on performance data, customer insights, and market trends.
• Write scripts for various ad formats including UGC, VSLs, static ads, and short-form video content.
• Review campaign performance feedback from the media buyer and use data to inform next creative iterations.
• Provide clear direction and feedback to the design/video team to ensure effective execution.
• Monitor competitor ads, viral trends, and platform best practices across Meta and Instagram.
• Work in weekly cycles with the media buyer and creative team to test, learn, and scale winning concepts.

Skills

Creative strategy

DTC ecommerce

Performance marketing

Copywriting / scripting

Data-driven optimization

Remote collaboration

Job description

Paired is a global staffing and recruiting agency specializing in pairing remote work with top-tier talent. We are seeking a Creative Strategist to drive our USA client's paid advertising performance through high-converting ad concepts and data-driven iterations.

You'll write scripts for multiple formats (UGC, VSLs, static ads) and collaborate with a designer/video editor and media buyer in a fast-paced loop. Strong understanding of DTC ecommerce and consumer psychology is essential.