Video Ads Copy Creative Strategist for a US D2C Brand (Remote)

Paired; México; Remote; MXN 485.000 - 808.000; Vollzeit

Benefits dieser Stelle

Remote

Full-time: 8 hours/day

Overlap with US hours

Zusammenfassung

Paired is seeking a rapid-fire ad scriptwriter to fuel our client's DTC video campaigns. You will craft 60–90s founder-style scripts for Facebook/Instagram, plus short-form, AI-generated, and variant scripts, with clear visuals and strong CTAs. This remote role demands high English proficiency, high output, and data-driven creativity to drive action.

Join a fast-paced, remote, performance-driven environment and collaborate via Slack with the creative and performance teams.

Qualifikationen

• Excellent written English with strong tone and persuasion.
• Experience writing direct-response, performance, or social video ads.
• Ability to produce high volumes of quality work without dropping quality.
• Comfortable reviewing ad performance and extracting insights from spreadsheets.
• Strong understanding of hooks, angles, CTAs, and iterative testing.

Aufgaben

• Write approximately 100 video ad scripts per month initially, scaling to around 200/month by December.
• Analyze ad performance to identify what messaging, hooks, and angles are working.
• Develop new scripts based on proven performance insights and adapt winning concepts into variations.
• Write clear, engaging copy designed to drive action and provide simple visual directions.
• Brief each script with visual notes for the person creating the ad; collaborate via Slack.

Kenntnisse

Excellent written English

Direct-response copywriting

Social video ads

High-volume writer

Remote work

Data-driven optimization

Tools

Slack

Spreadsheets

Jobbeschreibung

About Paired

Pairedis aglobal staffing and recruiting agencythat specializes in pairing remote work with top-tier talent!
We arededicatedtoconnecting talented individualswithremarkable companiesin need of their skills. Our goal is to create fulfilling jobopportunities for professionals around the world.

Our client

We’re working with a growing DTC brand in the running and fitness space, selling an energy gel made with honey and electrolytes directly to consumers online.

The Role

You’ll be responsible for writing scripts for Facebook and Instagram video ads, studying what’s performing each week, understanding why it works, and turning those insights into new creative concepts.

Most scripts will be longer 60–90 second founder-style ads, where one person talks directly to the viewer about the product, the problem it solves, and why it matters.

You’ll also write:

• Short-form scripts for creators filming on their phones
• Scripts designed for AI-generated video
• New variations based on winning ads, hooks, angles, and messaging
• Simple visual directions for each script shared through Slack

What You'll Do

• Write approximately 100 video ad scripts per month initially, scaling to around 200/month by December
• Analyze ad performance and identify what messaging, hooks, and angles are working
• Develop new scripts based on proven performance insights
• Adapt winning concepts into multiple variations without making them feel repetitive
• Write clear, engaging copy designed to drive action
• Brief each script with simple visual notes for the person creating the ad
• Work closely with the creative/performance team through Slack

• Excellent written English and strong command of tone, structure, and persuasion
• Previous experience writing direct-response, performance, or social video ads
• Strong understanding of what makes video ads engaging and conversion-focused
• Ability to produce high volumes of quality work without quality dropping
• Comfortable reviewing ad performance and extracting insights from spreadsheets
• Strong understanding of hooks, angles, CTAs, and iterative creative testing
• Able to work independently in a fast-paced, remote environment

Nice‑to‑have

• Experience with running, fitness, nutrition, food, or wellness brands
• Experience writing for DTC/eCommerce brands
• Experience with Meta/Facebook and Instagram advertising
• Experience writing scripts for UGC or AI-generated video

• Up to USD $4,000/month, depending on experience
• Full-time: 8 hours/day
• Remote
• Must have meaningful overlap with US working hours
• Fast-paced, performance-driven DTC environment