Remote Marketing Decision Scientist – Incrementality

Capgemini; México; Hybrid; MXN 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary & bonuses

Comprehensive benefits

Career development

Remote-friendly

Inclusive culture

Private health and dental insurance

Pension plan

Meals tickets

Life insurance

Job summary

FBS, a global group, seeks a Marketing Decision Scientist to drive measurement and media effectiveness. You will partner with cross-functional teams to design experiments, build models, and translate insights into action.

The role emphasizes evaluating marketing investments, communicating results to executives, and shaping strategies to improve business outcomes in a dynamic, remote-friendly environment.

Qualifications

• Experience applying causal inference tools to real-world problems.
• Experience with experimental design and incrementality testing.
• At least 3 years of experience in Analytics and/or Data Science.
• Experience working with large and complex datasets.
• Working knowledge of R or Python, SQL, and Power BI.
• Bachelor's degree in a technical field.
• Fluency in English.

Responsibilities

• Plan and implement incrementality tests.
• Develop other forms of marketing measurement to provide a full picture of marketing effectiveness.
• Communicate results to leadership and stakeholders.

Skills

Causal inference tools

Experimental design

Analytics & Data Science

Big data experience

Fluency in English

Education

Bachelor's degree in a technical field

Tools

R

Python

SQL

Power BI

Job description

FBS, a global group, seeks a Marketing Decision Scientist to drive measurement and media effectiveness. You will partner with cross-functional teams to design experiments, build models, and translate insights into action.

The role emphasizes evaluating marketing investments, communicating results to executives, and shaping strategies to improve business outcomes in a dynamic, remote-friendly environment.