MMM Decision Scientist: Marketing Analytics & Forecasting

Farmers Insurance Careers Mexico; México; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based bonuses

Training & development

Job summary

Farmers Insurance seeks a Decision Scientist to drive Marketing Mix Modeling and advanced analytics. You will measure marketing effectiveness, forecast performance, and generate actionable insights to guide strategic decisions and optimize spend.

The role supports the Marketing Data Science and Measurement team, collaborating with the media group to allocate budgets efficiently and improve overall marketing Impact. Fluency in English is required.

Qualifications

• Bachelor’s degree in a technical field.
• At least 3 years of analytics/data science experience, preferably in marketing/MMM.
• Strong knowledge of statistics and machine learning; able to handle large, complex datasets.
• Experience with MMM models and presenting insights to senior stakeholders.
• Proficiency in R or Python; fluent in English.

Responsibilities

• Maintain and improve the in‑house Marketing Mix Model (MMM).
• Present MMM results to leadership and stakeholders to inform channel allocation and budget planning.
• Create forecasts of future sales for planning and investment optimization.
• Develop additional marketing measurement approaches to provide a comprehensive view of effectiveness.

Skills

MMM (Marketing Mix Models)

Analytics

Statistics

Machine Learning

Large datasets

Python

R

English fluency

Education

Bachelor's degree in a technical field

Tools

Python

R

Job description

Farmers Insurance seeks a Decision Scientist to drive Marketing Mix Modeling and advanced analytics. You will measure marketing effectiveness, forecast performance, and generate actionable insights to guide strategic decisions and optimize spend.

The role supports the Marketing Data Science and Measurement team, collaborating with the media group to allocate budgets efficiently and improve overall marketing Impact. Fluency in English is required.